Reportstack has announced a new market research publication on Digital Camera Market in the US 2014-2018. The following companies are the key players in the Digital Camera Market in the US: Canon Inc., Nikon Corp., Panasonic Corp., Samsung Electronics Co. Ltd., and Sony Corp. “The Digital Camera market in the US is witnessing an increase in the demand for personalized digital cameras among end-users. Vendors are increasingly introducing personalized digital cameras in the market to meet the requirements of end-users. For instance, advanced waterproof and rugged digital cameras are being introduced in the market in different colors. Moreover, vendors are targeting female customers with their mirrorless cameras. This trend of targeting consumers with personalized products is also helping the vendors to better understand customer needs and design and introduce products accordingly in the market.”
According to the report, the Digital Camera market in the US is driven by many growth factors, one of which is the increasing demand for MILCs. The increase in the demand for MILCs is mainly attributed to their improved features and light weight. Moreover, these cameras are gaining popularity among female end-users because of their availability in different colors. Vendors are also promoting their products through women-centric advertisements that encourage women to purchase these digital cameras.
Further, the report states that the increasing penetration of smartphones is a major challenge faced by the market vendors as it has negatively affected the sales of digital cameras in the US market. Moreover, the development of smartphones equipped with high-quality cameras is posing a threat to the sales of DSLR cameras.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit http://www.reportstack.com/product/148239/digital-camera-market-in-the-us-2014-2018-.html.