Poland Eyewear Market Analysis & 2018 Forecasts adds report “Eyewear in Poland” to its store.


Avail 15% discount on this report until 31st March 2014.

Increased awareness of eye health positively influenced the whole eyewear market in 2013. One of the strongest growth factors was the increasing usage of computers, laptops, tablets and other digital devices. Moreover, a significant proportion of consumers tends to have more than one pair of spectacles for different purposes, such as for fashion, a pair for driving and another for reading. Another factor which strongly influences eyewear is the ageing population, which often suffers from…

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Contact Lenses, Spectacles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Eyewear market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

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Table Of Contents

Executive Summary
Eyewear Continues To Grow
Wearing Glasses Becomes A Fashion Trend
Eyewear Is Characterised by International Players
Optical Goods Stores Remains the Leading Distribution Channel
Contact Lenses Will Continue To Grow at A Dynamic Pace
Key Trends and Developments
the Ageing Population Means Constant Demand for Optical Products
Myopia and Hyperopia Rates Increase in Poland
Optical Goods Stores Still Attract Customers
Spectacles Partly Financed by Employers
Market Data
Table 1 Sales of Eyewear by Category: Volume 2008-2013
Table 2 Sales of Eyewear by Category: Value 2008-2013
Table 3 Sales of Eyewear by Category: % Volume Growth 2008-2013
Table 4 Sales of Eyewear by Category: % Value Growth 2008-2013
Table 5 NBO Company Shares of Eyewear: % Value 2008-2012
Table 6 LBN Brand Shares of Eyewear: % Value 2009-2012
Table 7 Distribution of Eyewear by Format: % Value 2008-2013
Table 8 Forecast Sales of Eyewear by Category: Volume 2013-2018
Table 9 Forecast Sales of Eyewear by Category: Value 2013-2018
Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2013-2018
Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2013-2018

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Summary 1 Research Sources
Avenir Medical Sp Zoo Ska in Eyewear (poland)
Strategic Direction
Key Facts
Summary 2 Avenir Medical Sp zoo SKA: Key Facts
Summary 3 Avenir Medical Sp zoo SKA: Operational Indicators
Company Background
Internet Strategy
Private Label
Competitive Positioning
Jzo Sp Zoo in Eyewear (poland)
Strategic Direction
Key Facts

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