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MOHAWK GROUP PREVIEWS SIMPLY TAILORED AT NEOCON 2014

CHICAGO, Il. June 9, 2014—Mohawk Group’s enduring family of commercial carpet brands — Karastan, Lees, Bigelow and Durkan — are widely regarded as the most trusted names in the commercial flooring business. The company is launching Simply Tailored, a beautiful new woven collection in partnership with world-renowned interior designer Lauren Rottet. Simply Tailored, a Karastan Contract broadloom collection, is offered in several styles and features a stunning array of patterns from pin dot tweeds to sophisticated line forms. The multi-faceted designs are constructed to impress and endure.

“Karastan has a rich history of craftsmanship. As a brand, we make beautiful rugs and broadloom carpets with a longstanding tradition of luxury,” says Jackie Dettmar, vice president of product development for Mohawk Group. She adds, “Today’s leading designers trust and value our brand, our commitment to sustainability, as well as the beauty and luxury of our products. Partnering with someone as talented as Lauren Rottet was a natural fit for us, as her works celebrates the beauty we strive to achieve in each of our collections.”

Inspired by well-tailored, one-of-a-kind business attire, the patterns are clean, classic, and modern. The collection is a beautiful example of the integration of traditional age-old craftsmanship and industrial modern production techniques. It celebrates form and is subtle in its sophistication. Simply Tailored not only transforms spaces, but it offers timeless appeal. It brings subtle patterning to life with a classic color palette and a hint of modern flair. And since a synergy exists between the collection’s patterns, they can stand alone or work in combination for ultimate design flexibility. The collection will satisfy every designer’s taste at the highest level of quality.

Simply Tailored features the high-performance DuraColor® Premium Nylon fiber, which offers inherent and permanent stain resistance. Additionally, DuraColor is now offered with an impressive 30 percent recycled content. The recyclable collection is CRI Green Label Plus and Gold NSF/ANSI-140 Certified. In addition, Simply Tailored’s woven construction – the oldest method of producing textiles – features an inherent stability that extends its life three times longer than tufted carpet. In the weaving process, pile yarns are intricately interlaced into the foundation, creating a structure whereby backing and face yarns become one. The art of weaving allows for a face construction that is denser than other carpet constructions, which results in a carpet that retains its original appearance over time.  Fewer raw materials and a reduced amount of energy are used during production and, because woven carpet lasts longer than other carpet constructions, it stays out of the landfill longer.

Simply Tailored is featured at NeoCon in Mohawk Group’s showroom #3-377.

 

About Mohawk Group

Mohawk Group, the world’s leading producer and distributor of quality commercial flooring, delivers industry-leading style, cutting-edge innovation, unmatched service and superior sustainability. As the commercial division of Mohawk Industries, Mohawk Group has a heritage of craftsmanship that spans more than 130 years. The company’s enduring family of brands—Mohawk, Karastan, and Durkan—are widely regarded as the most trusted names in the commercial flooring business. Together, these brands function beautifully, delivering the perfect flooring solution for all markets and price points. Rounding out its esteemed product offering, the Mohawk Group also offers a full spectrum of hard surface flooring products and installation accessories that exceed the most rigorous performance standards. For additional information about its proven design solutions, and to learn more about what is next from Mohawk, visit www.mohawkgroup.com or call (800) 554-6637. Connect with Mohawk Group on Facebook, Instagram, Twitter and Pinterest.

About Lauren Rottet:

Lauren Rottet is one of the most-celebrated interior architects today with an extraordinary record of awards, publications, lectures, juries and honors. Ms. Rottet recently became the only woman in history to be elevated to Fellow by both the American Institute of Architects and International Interior Design Association. She also holds the coveted titles of Interior Design Hall of Fame, Interiors (now Contract) Designer of the Year, and Lifetime Appointee to the U.S. General Services Administration’s National Register of Peer Professionals for Design Excellence. In 2006, Rottet was inducted as an Inaugural Member of the Women in Design Hall of Fame. She served as Juror for the 2010 Cooper-Hewitt National Design Award. Ms. Rottet’s furniture and product designs have earned her four gold medals for Best of NeoCon and a Chicago Athenaeum Award. Ms. Rottet’s distinct design approach, characterized by precise detail and architecturally-driven solutions, reflects her 25 years of professional practice, as well as a commitment to improve the human experience through the built environment.  Ms. Rottet is an active member of IIDA and is a Board Member of the Contemporary Arts Museum, Houston. For more information visit www.rottetstudio.com