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Selk’bag® USA, Inc. Announces Partnership with Realtree® Licensed Products


Solana Beach, Calif. (January 6, 2016) Selk’bag USA, Inc., the company responsible for melding the functionality of a sleeping bag into a wearable silhouette, is partnering with Realtree to launch the Selk’bag Realtree collection for Spring 2016. Since its inception, Selk’bag has been embraced by hunters and outdoorsmen alike for its versatility and performance features. This license with Realtree will allow Selk’bag to create new camouflage products specifically for the hunting market.

Selk’bag’s Realtree license includes the Xtra, Xtra Snow and Xtra Blaze camouflage patterns. These Xtra patterns use natural elements like tree trunks, limbs and a variety of leaves in their designs. Additionally, the patterns combine multidirectional layers that create an astonishing visual appearance, light and dark contrast, as well as incredible depth and 3D effects throughout.

“With the Realtree license, we are able to grow and expand the Selk’bag brand even deeper within the hunting space, and offer these camouflage patterns just in time for the summer months and hunting season,” explained Philip Benson, President of Selk’bag USA. “There has been a demand for this pattern option among many of our current dealers, and we are excited about the new dealers that will emerge for this product class.”

Realtree by Selk’bag products will be available to consumers beginning early July 2016. These will be available through select online and specialty retailers. The first phase of the line will include two Selk’bag models, the Pursuit priced at $129, and the Instinct priced at $199 MSRP. Additionally, the brand will develop a host of accessory products, such as baselayers, to be used in conjunction with the Realtree by Selk’bag models.

To learn more about the new license and for additional information, please visit selkbagusa.com.

About Selk’bag USA, Inc.

Selk’bag USA, Inc. is a subsidiary of Musuchouse Ltda. of Santiago, Chile, a certified B-­‐ Corporation. Formed in 2013, Selk’bag USA, Inc. is the exclusive source for Selk’bag® brand products in North America. The Selk’bag®, named for the lost Selk’nam natives of Tierra del Fuego, Chile, continues to be the most innovative Sleepwear System available today. Originally created by Rodrigo Alonso of Musuchouse in 2006, the Selk’bag® Sleepwear System has won numerous awards including being named an ISPO Brand New Award finalist in 2007. More information including a download of our latest catalog is available on the Selk’bag® website at www.selkbagusa.com.

About Realtree

Realtree is the world's leading camouflage designer, marketer, and licensor with over 2,000 licensees utilizing the Realtree camouflage brand. Thousands of outdoor and lifestyle products are available in Realtree camouflage patterns. In addition, Realtree is committed to supporting individuals and groups that work to ensure our outdoor heritage, the conservation of natural places, and the wildlife that resides there. Realtree promotes its products and relationships widely on television, as well as through Realtree.com and many other outlets.

Media Contact: 
Verde Brand Communications 
Julie Evans
 julie@verdepr.com

970.259.3555