Engagement will focus on delivery of new online experience, website capabilities for 146-year-old brand
Founded in 1869, Speakman invented the first shower as an alternative to tub bathing. In the decades since, Speakman has been a leading supplier of bathroom fixtures to the hospitality, designer, and contractor markets, as well a leading supplier of products (such as eye washes and decontamination showers) to industry.
Speakman has selected Rally as its partner in refreshing and re-introducing the brand to both new and existing audiences through a completely revamped web presence and advertising campaigns in support of new product rollouts throughout 2015.
“Recognizing that our strong brand heritage resonates with a loyal and growing customer base, we also realized that the time is right for Speakman to engage with audiences even more dynamically in every channel, from the web to social,” said Speakman Head of Marketing Kristin Barclay. “We are pleased to be working with Rally to bring our brand to even broader and more diverse audiences in the months to come.”
“There’s no juicier assignment as an agency than to work with a stalwart brand that has a big appetite for creativity and change,” added Kelly Parriott, president of Rally, “and when it’s a brand such as Speakman, that comes ready-made with a history of integrity and innovation, you have tons of fertile soil from which to grow big ideas.”
Rally, headquartered in Seattle and with offices in Portland and Dallas, is establishing an East Coast presence to service Speakman.
For over 140 years, Speakman has pioneered the shower industry, first as a premiere American technological innovator, and continuously as a consumer shower market leader. With the creation of the Anystream® showerhead in the early 1920's, Speakman introduced a product that popularized the modern shower as well as the total shower experience that is still widely imitated. Today, Speakman continues to advance their original mission -- to offer the best showerheads on the market and design shower and bath fixtures that provide a luxurious bathing experience at an affordable price. For more information go to www.speakmanshowers.com
Rally is driven, on behalf of its clients, by a simple manta: Don’t just build a brand, create a movement. By augmenting traditional advertising with what the agency calls “the new mass media” – a fully integrated mix of digital, social, mobile, and live– Rally delivers what marketers have always dreamed of: the power of one-to-one conversation realized on an mass scale. Rally is headquartered in Seattle with offices in Dallas, Texas and Portland, Oregon. The agency works with brands such as 7-Eleven, American Express, Arizona State University, Frito Lay, Speakman, Target, and Travel Portland. For more information go to: www.rallygroup.com