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Rocky Mountain Underground Partners With Protect Our Winters

Pacific Palisades, CA (October 21, 2014) – This week, Protect Our Winters (POW) announced a partnership with Colorado-based ski manufacturer, Rocky Mountain Underground (RMU). RMU has produced three limited-edition skis models, available at select REI locations. RMU annually donates a portion of their sales to Protect Our Winters, and is commemorating an increase in commitment with the release of these skis.

The three handmade wood-core skis feature art by local Colorado designer Allison Seymour, and are called “Lager,” “Amber,” and “Stout,” in a nod to the craft beer industry that has in many ways paved the way for “craft ski companies” like RMU.

Each model reflects the characteristics of its namesake; the Lager is a narrower, lighter ski designed for long, easy days on the resort, the Amber is a mid-sized ski that is likely to be the preferred ski for those interested in both on and off-piste runs, while the Stout is an extra strong version of the Amber, with a stiff metal construction designed for steeps and speed. 

All three skis are available now at REI stores in Denver, Salt Lake City, Seattle, and Anchorage, as well as on REI’s website.

“We’re proud to be part of this project with RMU – who are committed to the environment and fighting climate change with us.  These are one of a kind skis and it’s a great way to give skiers the opportunity to protect what they ride and use their purchase power to support companies doing the right thing," noted Chris Steinkamp, Executive Director, Protect Our Winters.

For more information, please visit http://www.rockymountainunderground.com/craft-collection-skis/ . 


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MEDIA CONTACTS:

Chris Steinkamp                                                                                               

Executive Director, Protect Our Winters                                                                      

310-909-7941                        

 

About Rocky Mountain Underground

Originally hand pressing a single model ski in an underground garage in 2008, today RMU proudly hand makes a full line of industry standard-setting, top quality backcountry skis.  We always have been, and always will be, a group of friends united by our common passion for skiing and a desire to build a better ski.  Visit us at www.rmuskis.com.

About Protect Our Winters

Founded in 2007 by pro snowboarder Jeremy Jones, Protect Our Winters is a 501(c)(3) non-profit organization whose mission is to engage and mobilize the winter sports community to lead the fight against climate change.  Our focus is on educational initiatives, advocacy and support of community-based projects.  To find out more about Protect Our Winters, please visit us at http://www.protectourwinters.org