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KSV Unites Forces with Canopy Brand Group

Vermont-based Firm & NYC Agency Merge to Strengthen Capabilities,
Expand Sustainability Marketing

Burlington, Vt. & New York, N.Y. – KSV, the Burlington, Vermont-based integrated agency, has joined forces with Canopy Brand Group in New York City to expand its depth of services for clients in the Northeast and throughout the country.

The merged agency – which will do business as KSV – strengthens KSV’s already robust marketing firepower while bringing together senior leadership and a team of 55 passionate thinkers with impressive branding, creative, media, and activation credentials.

One of KSV’s marketing sweet spots is moving people to think, act and buy sustainably.

“Joining forces with Canopy Brand Group creates the opportunity to bring our sustainability marketing expertise to Canopy’s extensive portfolio of top-flight consumer brands,” said Yoram Samets, managing director of KSV.

Marc Sampogna, founder of Canopy Brand Group, will serve as president/principal of KSV | New York. Rob Niccolai will serve as president/principal of KSV | Vermont.

“Canopy Brand Group’s impactful branding and creative approach – mining, shaping and activating ownable moments for brands – creates a perfect fit with KSV,” noted Sampogna. “Two strong agencies just got a lot stronger. It’s a win, win for clients.”

“It strengthens our strategic and creative capabilities, expands our senior leadership team and digital expertise, and adds activation to our offerings,” said Niccolai.

KSV | New York will occupy the former Canopy Brand Group space, a redesigned showroom in the Garment District on West 37th Street.

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About KSV

KSV is a fully integrated marketing and activation agency with a team of 55 smart, creative, passionate strategists and doers who move people to think, act and buy sustainably. Based in Burlington, Vermont, KSV joined forces in 2015 with Canopy Brand Group in New York City.