GOLETA, CA…7 January 2011….Deckers Outdoor Corporation (NASDAQGS: DECK) announced today that Chinese Public Security Bureau (PSB) authorities seized 244,647 pairs of counterfeit UGG® Australia footwear in Putian City, Fujian Province on December 23 as a result of an investigation that began in August. This is the largest single seizure of counterfeit UGG® product in China, and far surpasses the total number of pairs seized in the previous 118 raids in 2010. PSB raided the warehouse where it found the counterfeit product on all four floors, filling approximately 8,000 square meters of space. One suspect was detained during the raid, and PSB officials are in search of an additional suspect.
According to Deckers’ Director of Brand Protection Leah Evert-Burks, “The raid and successful seizure is a significant step forward in eradicating counterfeit product at an early stage, before the product is shipped out of the country or distributed within the China market.” Together with PSB, TSB, Chinese Customs and local AIC offices, more than 377,000 pairs of counterfeit UGG® boots and other styles have been seized in China in 2010. “We thank and commend Fujian PSB, especially Putian PSB officials, who supported the investigation and led the raid,” continued Evert-Burks. “Recent strengthening of Chinese laws enables us to make more progress in combating counterfeiting where it starts, and we look forward to more such actions in the future.”
In announcing the Putian raid and seizure, Evert-Burks added, "Deckers is taking an active stand against counterfeiters globally, from seizure of product and broad investigations to take-downs of websites, tradeboards and auction sites. Because the success of each of our brands is built on the trust of our retail customers and consumers, we will continue to work with local and regional authorities to ensure that fake product is seized and destroyed.”
UGG® Australia has a robust counterfeit education program as reflected on its website and Facebook page that assists consumers in identifying authorized retailers and websites where authentic UGG® Australia product is available.