Global Anti-Counterfeit Packaging Market - Food And Pharmaceuticals (Technology, Application and Geography) – Reports and Intelligence

Reports and Intelligence has posted a new report “Global Anti-Counterfeit Packaging Market - Food And Pharmaceuticals (Technology, Application and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 – 2020”.

According to the report, the global Anti-Counterfeit Packaging Market is anticipated to grow from $57.4 billion in 2013 to $142.7 billion by 2020 at a CAGR of 13.9% from 2013 to 2020.

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Key factors like substantial economic losses and the health risks associated with counterfeiting of their products have motivated an increasing number of manufacturing companies to take refuge of the anti-counterfeit packaging market. Anti-counterfeit packaging techniques ensure retention of the integrity of a product, so that the original product can be differentiated from a counterfeit one. The revolutionary technique of product tracking can also be adopted, if applicable. In current scenario, the food and pharmaceuticals market is swarming with counterfeit products. Manufacturers are willing to invest heartily in the anti-counterfeit packaging techniques in order to retain their brand value. Considering the adverse long term effects of counterfeiting, even several governments are promoting the use of such techniques.
The key restraints in the anti-counterfeit packaging market include lack of awareness among companies and globalization of the retail sectors. Some companies recall their products and redesign their packaging to overcome duplication. Ironically, the recall can provide an opportunity to the counterfeiters to sell their products as original ones due to the ignorance of consumers.

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The anti-counterfeit packaging market is broadly segmented on the basis of technology, viz. packaging and tracking; and application, viz. food packaging and pharmaceutical packaging.

On a global scale, the regional markets for anti-counterfeit packaging market are North America, Europe, Asia-Pacific and ROW.

The major vendors of anti-counterfeit packaging include Alien Technology Corp., Alpvision, Zebra Technologies, Inksure Technologies, Avery Dennison, Flint Group, Catalent Pharma Solution, Inc., TraceLink Inc., Authentix Inc., and Sicapa.

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