Instagram, a photo/video sharing site, is one of the most popular sites in the internet. This site has been used by people of all ages. As a matter of fact, 20% of the adults all over the world have their own Instagram account. However, most of these people use the said social media site for personal purposes only. They don’t know that it can also be used as a marketing and business platform.
A well-known realtor named Emily Medvec wrote an article on how powerful Instagram is when it comes to marketing and business. According to her, “Photo and video sharing is a powerful tool to tell stories, share ideas, promote a product or services and build relationship. As of today, there are 200 million users who share their photos and videos on their social media account. And there are 600 million photos and videos that are being uploaded and shared on social networking site. If you have a business and you want to build a connection between you and your customers then Instagram is the best option.”
This statement is true for there are lots of people who visit their Instagram account every day. As a matter of fact, it has overlapped Twitter, making it as the second most visited site all over the world.
But aside from the power of Instagram as a marketing and business development tool, Medvec also mentioned the power and the love that people have for smartphones. According to her piece, “Since people love to take and look at different pictures, phone manufacturers made smartphones that people can use to share their experiences by taking some pictures. In just a few clicks and taps, your photos will be uploaded on your social media account in just a few seconds.”
But before you do that, you need to download and register on Instagram using your smartphone. Once you are registered, you have to fill up some info about your business. You may also add a website link so that the followers of your account can click on it. Once you are done, you have link it on your Facebook account to get more followers on your Instagram account. Once you are finished, you are now ready to share and upload your photos and videos. You can also share some of your interest even if your purpose is to get in touch with your customers. But you have to balance your business and interest to make it more interesting.
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