Stefan Sagmeister to Sign Copies of His New Book at His Studio and Online on February 6, 2014

January 23, 2014; New York, NY – To celebrate the publication of the updated edition of his book Things I have learned in my life so far (Abrams), internationally renowned graphic designer Stefan Sagmeister will host a book signing and interview at his studio and online on Thursday, February 6, 2014.

There will be two opportunities for Sagmeister fans to get copies of the updated edition of Things I have learned in my life so far signed. Those in New York will have the chance to meet the designer in his Chelsea studio, and have their books personally signed. For Sagmeister fans not located in New York, they will be able to buy a copy online, indicate their personal inscription preference, and receive the signed book plus a photo of Sagmeister signing their copy. Books are available in advance and also at the event.

On February 6, the evening’s events will kick off with a group of specially chosen AIGA/NY-member students in conversation with Sagmeister in his studio at 206 W. 23rd Street, New York, NY. This Q&A will be live tweeted via @designersbooks and @AIGANY.

Here’s the February 6 schedule: (all times Eastern Standard Time)

  • 6:00 pm to 6:30 pm: Student-driven Q&A followed via Twitter

  • 6:30 pm to 8:00 pm: In-studio and live Online book signing

The Sagmeister & Walsh design studio has an overhead webcam that provides the homepage image for its website. All the events of the evening will be viewable via that webcam

The student interviewers----chosen from among AIGA/NY members attending the School of Visual Arts, Parsons School of Design, Pratt Institute, and Cooper Union—will talk with Sagmeister about the updated edition of Things I have learned in my life so far, his design practice, and life in his New York City studio.

After the Q&A members of the public will be invited to join Sagmeister for the in-studio and online book signing.

Anyone purchasing a book will receive one of two free temporary tattoos--courtesy of Tattly--based on the Sagmeister maxims: "Don't Expect People to Change" and "Self Confidence Produces Fine Results."  

Copies of Things I have learned in my life so farUpdated Edition go on sale now on the AIGA/NY website. They will be sold at a 10% discount to anyone, anywhere in the world serviced by the U.S. Postal Service from these sources:

The entire night’s proceedings can followed on Twitter at #Sagmeisterbook.

The partners collaborating to present this event are the AIGA/NY, Designers & Books, Abrams, Tattly and Gumroad.

To support the wider idea of “learning in life,” Sagmeister has created a special website called Here he describes the genesis of his idea for his book, and he encourages everyone for themselves to answer these three questions:

  • What have you learned in your life so far?

  • What is it that you are fairly sure about?

  • What is it that you believe in by now?

The site includes an invitation for everyone to add their answers to the questions onto the website. There are easy instructions about how to do so. Contributions can be uploaded to the site in seven different media formats.

Given his record of innovation and invention, it is appropriate that this new take on author events involves Stefan Sagmeister.

From Steven Heller’s essay in Things I Have Learned in My Life So Far:

“As a bridge between old and new, Sagmeister has created a perfect alternative whereby he is neither enslaved by digital nor constrained by print: within his domain his typography meister-works are a new beginning for design.”

This event is a special presentation of the New York Chapter of the AIGA and Designers & Books.

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About Stefan Sagmeister: Stefan Sagmeister has worked for the Rolling Stones, The Talking Heads, Lou Reed, and The Guggenheim Museum. Exhibitions on Sagmeister's work have been mounted in New York, Philadelphia, Tokyo, Osaka, Seoul, Paris, Lausanne, Zurich, Vienna, Prague, Cologne, and Berlin.

About the book: In 2006, Stefan Sagmeister published Things I have learned in my life so far, a book born from a running list he keeps in his diary. With the support of his clients, Sagmeister began transforming these personal maxims into typographic artworks, which appeared on billboards, in magazines, and in public spaces all over the world. The result is an intriguing blend of personal revelation, visual audacity, and examination of the pursuit of happiness.This revised and updated edition includes all of the aphorisms from the first book along with an additional 48 pages of new ones, and incorporates recent material from Sagmeister’s exhibitions at the Deitch Projects gallery in Soho and the Institute of Contemporary Art in Philadelphia, as well as his current project, The Happy Film. The book retains its unique packaging, now with 18 unbound signatures gathered into a laser-cut slipcase.

About AIGA/NY: AIGA/NY is the largest chapter of AIGA, the nonprofit professional association for design. Founded in 1914 and headquartered in New York City, AIGA has brought design to the world, and the world to designers. The New York Chapter aligns with AIGA's overall mission to advance design as a respected craft, strategic advantage and vital cultural force. From content that defines the global practice to events that connect and catalyze, AIGA/NY works to enhance the value and deepen the impact of design on business, society and our collective future.

About Designers & Books: Designers & Books is an advocate for books as an important source of inspiration for creativity, innovation, and invention. The newest initiative launched by Designers & Books is the Online Book Fair, which is a completely new way to discover, browse, and buy books about design.

About Abrams: Founded by Harry N. Abrams in 1949, ABRAMS is the preeminent publisher of high quality art and illustrated books. Now a subsidiary of La Martinière Groupe, ABRAMS is the publisher of bestsellers such as the wildly popular The Diary of a Wimpy Kid series by Jeff Kinney, the award-winning cookbooks of Alton Brown, and the stunning photography of Yann Arthus-Bertrand’s Earth from Above. ABRAMS publishes books in the areas of art, photography, cooking, interior design, craft, fashion, sports, pop culture, as well as children’s books and general interest. The company’s imprints include Abrams; Abrams Appleseed; Abrams ComicArts; Abrams Image; Abrams Books for Young Readers; Amulet Books; Stewart, Tabori & Chang; and STC Craft/Melanie Falick Books.

About Tattly: Tired of putting poorly designed temporary tattoos on her daughter’s arm, Tina Roth Eisenberg took matters into her own hands. After soliciting a dozen world renowned artists and designers, hiring the first two team members, and learning what a temporary tattoo was actually made of, Tattly began moving at full force. In July of 2011, Tattly launched online, featuring an all-star lineup of professional designers and illustrators. Starting with just a handful of designs, Tattly received thousands of orders from around the world.


To learn more about this event, please contact:

Steven W. Kroeter

Designers & Books



Stacey Panousopoulos