Global Enterprise Location-based Search and Advertisement Market 2014-2018 is the latest addition to Sandlerresearch.org industry research reports collection.
One key trend in the market is the increased use of proximity beacon technology among enterprises. The technology is an emerging technology used by enterprises to increase in-store traffic as in indoor places such as malls, retail stores, large shopping centers, departmental stores, and indoor stadiums; it is difficult to locate devices using GPS technology.
The report recognizes the following companies as the key players in the Global Enterprise Location-based Search and Advertising Market: AdMoove, Foursquare Labs Inc., Groupon Inc., Jiepang API and xAD Inc.
Other Prominent Vendors in the market are: Company, Appello Systems, Apple , AT&T Mobility, Badoo, BLIP Systems, COUPIES, Facebook, France Telecom, Gbanga, Google, HERE (Nokia), Hibu, Intersec, Madvertise, Millennial Media, MTN Group, NeoMedia, Nexage, Proxama, Shopkick, Taganode.com, Telemap, TeleNav, Vodafone Group, Vouchercloud, Waze (Google), Weve, YourbanDeals and Yowza.
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Global Enterprise Location-based Search and Advertising is expected to grow at a CAGR of 43.15 percent over the period 2013-2018.
According to the report, vendors in the market are attaching increased importance to reducing their marketing costs and enhancing customer outreach. Many enterprises in the Retail, Automotive, Logistics, and Food Processing industries use location-based search and advertisement platforms to minimize operational costs. An increasingly intensified competitive environment and lower margins have prompted companies to shift their focus toward a more targeted form of advertisement that helps increase their operational efficiency and profitability.
Further, the report states that An increase in the use of Bluetooth low-energy beacon technology creates several problems for retail enterprises and end-users. The ID of beacons can be easily hacked into by any individual or entity with malicious intentions.
Table of Contents01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
04. Market Research Methodology
06. Market Landscape
07. Market Segmentation by Application
08. Geographical Segmentation
09. Buying Criteria
10. Market Growth Drivers
11. Drivers and their Impact
12. Market Challenges
13. Impact of Drivers and Challenges
14. Market Trends
15. Trends and their Impact
16. Vendor Landscape
17. Key Vendor Analysis
18. Other Reports in this Series
List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: Types of Location-based Advertising
Exhibit 3: Global Enterprise Location-based Search and Advertising Market Overview
Exhibit 4: Global Enterprise Location-based Search and Advertisement market 2013-2018(US$ million)
Exhibit 5: Global Enterprise Location-based Search and Advertisement market by Application
Exhibit 6: Global Enterprise Location-based Search and Advertisement Market by Geographical Segmentation 2013
Exhibit 7: Function of Location-based Advertising Ecosystem
Exhibit 8: Foursquare Labs: Product Segmentation 2013
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