Advanta Realty And Scuttina Realty Group Merge In The Palm Beach Real Estate Market


Palm Beach, Florida (June 12, 2014) - Advanta Realty of Florida with markets in Orlando, Miami, Fort Lauderdale, West Palm Beach, Jacksonville, Tampa, Space Coast, Fort Myers, Naples, Marco Island and Sarasota/Bradenton and ScuttinaRealty Group of joined forces to become an even larger Advanta Realty in the State of Florida. This merger increases the Advanta Realty presence in the Palm Beach Florida area by 30+ experienced real estate professionals servicing the entire Palm Beach county area. James Scuttina built a top producing group of committed and dedicated Realtors who have been instrumental in this significant expansion of service coverage of Advanta Realty. James Scuttina is a top producing Broker himself and sees this opportunity to expand agent value proposition and client services as a milestone in the growth of the organization in which he built from scratch in 2010. “The merger between the two organizations provides our agents and our customers a broader array of services, enhanced online search and support tools, better training and coaching, and the opportunity for our agents to experience greater sales and success. We are very proud of the growth and expansion move and look forward to a very successful 2014 and beyond together.”

Reggie Hall of Advanta Realty says: “I couldn’t be more impressed with the leadership and quality of James’ team and palm beaches real estate team. The opportunity for our team to combine will only serve the Palm Beach markets better with more highly experienced real estate professionals focused on superior customer service and home buying/selling support. We are proud to make this announcement and look forward to the future growth of the combined efforts in the palm beaches and expansion into surrounding markets.”

James Scuttina, Founder and Broker of Scuttina Real Estate Group, holds a Bachelor of Science Degree in Organizational Management and a Masters Degree in Business Administration. James specializes in high end residential Real Estate sales and leasing properties in the Downtown West Palm Beach area and Palm Beach County.  Prior to entering the Real Estate industry, James was Director of Strategic Alliances for Computer Associates, a Fortune 300 Company, the third largest software company in the world. James prides himself in his personal success and the individual agent and collective success of his team.

Reggie Hall, Founder of Advanta Realty, SELLectrified Systems, and The Realty Closet has been a real estate industry leader and insider since 1998. Former executive of ZipRealty, Team Leader at Keller Williams and former founder and CEO of IntelliTeam Technologies and also senior executive with CompUSA, Computer City and Incredible Universe all 3 were the largest electronics and computer retailers in the United States. Reggie has lead the growth of Advanta Realty across the state of Florida since 2011 and most recently expanded SELLectrified, a broker / agent lead platform service provider, to markets all over north America including Canada. Advanta Realty provides agents the first agent value proposition of its kind. Advanta is the first hybrid proprietary broker model in the Country offering agents the ability to choose their own compensation program that ranges from 70% lead splits, the highest of any brokerage, to 80% 90% and 100% commission programs. All Advanta agents receive the proprietary SELLectrified CRM/CMS/LEAD platform and a whole host of ongoing top producer training and support programs all for free to the agents. Reggie also leads The Realty Closet, a Real Estate Agent centric company that provides a home for agents who don’t work real estate as a full or even part time endeavor but still wish to be eligible to earn commission from referrals from their sphere.

Advanta Cares is the Advanta Realty community outreach and philanthropic arm of the organization. Advanta Cares actively participates in charity events around the State of Florida and is most recently a sponsor of the Relay for Life American Cancer Society in Fort Lauderdale and Oakland Park Florida. Advanta Cares regularly participates in Homes for Heroes, Habitat for Humanity, numerous Church Youth Group Leadership Programs, Trail Life USA Boys and Girls Scouting Leadership, Aniamal Protection events, and other charities across the state of Florida.

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Reggie Hall