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Calysto to Offer Custom Content to Mobile, Wireless & Telecom Players with ContentPlus™

ATLANTA—DECEMBER 9, 2014—Calysto Communications (www.calysto.com), a global PR and marketing communications agency specializing in building awareness through content services, social media and public relations for the mobile, wireless and telecom industries, announced today the launch of ContentPlus™, a product of the Content Marketing services of the agency, providing custom content for organizations within the mobile, wireless and telecom industries.

According to HubSpot, companies that blog have 97% more inbound links, and brands that create 15 blog posts per month average 1,200 new leads per month. Despite this, 55% of brands find it difficult to produce enough consistent content to keep their audience engaged, resulting in 64% of B2B content marketers outsourcing their writing, according to a survey conducted by the Content Marketing Institute.

Brands within the mobile, wireless and telecom industries often offer complicated technology solutions, requiring writers with established industry knowledge. Calysto has a proven record of accomplishment, with more than 15 years of industry experience and a practice of deploying only senior-level client teams. That tradition continues with ContentPlus™, offering a team of senior-level writers, well-versed in current trends and technologies driving the mobile, wireless and telecom industry.

“It’s our specialized industry knowledge that sets us apart,” said Sue O’Keefe, Chief Content Officer of Calysto. “Unlike other custom content offerings, with ContentPlus™, you receive high-quality, custom content—in your own brand voice—aligned with your audience’s unique interests. We don't need weeks to get up to speed on the topics that you need covered today.”

“ContentPlus™ understands the products and technologies deployed by this industry. This knowledge has been cultivated over years of working with clients in the mobile, wireless and telecom space,” added Laura Borgstede, founder and CEO of Calysto. “We know how to speak directly to your audience, establishing your brand as a top industry influencer.”

As part of its launch offerings for ContentPlus™, Calysto is offering companies a free jump-start to their 2015 blog editorial calendar: Three free blog topics specific to your company and industry. Contact Calysto to take advantage of this free offer.

About Calysto
Calysto (www.calysto.com) is a global marketing communications agency that specializes in raising awareness through content marketing, social media and public relations for mobile, wireless and telecom technologies. Founded in 1999, Calysto has focused solely on the telecom and mobile realms, providing experienced, senior-level experts to lead our clients' communications efforts. Our unique three-pronged approach -- content, social media and PR -- drives awareness of our clients and establishes them as thought leaders in their respective sectors.

Contact:
Laura Borgstede
Calysto
+1-404-266-2060 x11
lborgstede@calysto.com

Calysto (www.calysto.com) is a global marketing communications agency that specializes in raising awareness through content marketing, social media and public relations for mobile, wireless and telecom technologies. Founded in 1999, Calysto has focused solely on the telecom and mobile realms, providing experienced, senior-level experts to lead our clients' communications efforts. Our unique three-pronged approach -- content, social media and PR -- drives awareness of our clients and establishes them as thought leaders in their respective sectors.