Bellwether Institute- Millennial Consumers Share Digital Supply Chain and Data Innovation Practices That Could Reduce Lung Disorders for 3.7 Million Lives Per Year!


Bellwether Institute’s Sustainable Living Idea Challenge seeks Sustainable Supply Chain ideas and solutions focused on the Global Consumer Products Group. Expected supply chain research solutions will focus on Consumer Engagement, Demand Management, Digital Supply Chain, Data Innovation, Supply Chain Performance, Emerging Market Business Growth themes.

Media Release

San Francisco, CA – August 24, 2014 Bellwether Institute, a global supply chain advisory firm focused on business growth for the $4 Trillion Global Consumer Products Group (CPG) announces a global consumer engagement digital project focused on consumer insight and identifying sustainable supply chain improvement ideas and solutions in both emerging and mature markets.  The project, titled 770 Million Citizen Sustainable Living Idea Challenge is dedicated to recognizing consumer behaviors that may have a positive impact global air, water and soil quality.  The research project’s objective is to help save 3.7 Million consumers by reducing some forms of lung and cardiovascular disease.

The Bellwether research team predicts Millennials will validate existing Digital Supply Chain, Data Innovation, User-Centric Product Design and other research themes such as Consumer Behavior, Demand Management, Supply Chain Performance and Emerging Market Business Growth themes.

The 770 Million Citizen Sustainable Idea Living Challenge was born because of two global challenges; the world’s population is projected to reach more than 9 billion citizens by 2020 and natural resources depletion are declining at an alarming rate. The Challenge’s objective is to identify and address environmental and sustainability challenges from a millennial consumer perspective.   

About the Sustainable Living Challenge

The 770 Million Citizen Sustainable Living Idea Challenge is focused on the Consumer Products Group (CPG) Millennial Consumers in four economies; China, Indonesia, Philippines and United States.  Entries must be received by August 31, 2014 and only the first 1,000 submissions will be evaluated. Eligible submissions will be synthesized and evaluated by a panel of academic experts from broad disciplines such as addictive manufacturing, business growth, consumer engagement, data analytics, information technology, investor risk, marketing, product design, research development, supply chain performance and user centric design.   

The most impactful ideas and solutions will be shared with the appropriate Consumer Product Group (CPG) Company, CPG supply chain partner and other stakeholders.  The global 770 Million Citizen Sustainable Living Idea Challenge submission rewards, rules and guidelines are located at

About Bellwether Institute

Bellwether Institute is a global research and advisory firm focused on the consumer experience, reducing supply chain complexity and enabling business growth by connecting the consumer with supply chain planning and operations. Bellwether identifies, predicts and characterizes the threats to business growth in the $4 Trillion Consumer Products Group and their global supply chain partners. We provide consumer and business insight, proprietary research, custom consulting and online communities. Bellwether’s independent fact-based insight works to ensure CPG business success over the near and long term by focusing on “creating an environment for healthy people.”

Contact us:

Bellwether Institute
Challenge Director 404-386-2437
challenge (dot) bellwether-institute dot com

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