Pressure to Drop Prices Will Help Sustain the Global Pregnancy Detection Card Market through 2018

​Reportstack has announced a new market research report on the Global Pregnancy Detection Card Market, which is expected to grow at a CAGR of 2.43 percent from 2014-2018. While the market is facing severe challenges in the form of concerns over test accuracy and general preference for clinical tests, changing attitudes towards family planning and major price drops of products are expected to exert a positive force on market growth.
“Manufacturers of pregnancy detection cards are seeing intense competition in an already fragmented market, which is forcing them to lower prices and compromise on margins to sustain growth,”.

“Competition from local brands is also intensifying. In addition, a lack of product differentiation is leading to commoditization of pregnancy detection cards. To combat this challenge, vendors will have to stabilize manufacturing costs and sell higher volumes to sustain profitability.”

Even so, pregnancy detection cards will continue to see major competition from more advanced and accurate pregnancy tests, such as midstream format tests.

“While this format functions similarly and has the same level of sensitivity, constant product innovation, marketing, and value-added benefits have elevated midstream tests in preference for consumers, and manufacturers of cards will face major challenges carving out a decent market share in the face of more advanced technology,” .
Key Information Covered in the Report:

Market segmentation, size and forecast through 2018

Market Growth Drivers:
Economic Recovery
For a full detailed list, view our report.

Market Challenges:
Qualms Regarding Accuracy
For a full detailed list, view our report.

Market Trends:
Downward Pricing Pressures
For a full detailed list, view our report.

Key Vendors:
Alere Inc.
Quidel Corp
Sekisui Diagnostics LLC

Other Prominent Vendors:
AccuBio Tech
Biotron Diagnostics
Cen-Med Enterprises