PHOENIX (Feb. 27, 2015) – LaneTerralever, one of the largest integrated marketing agencies in Arizona, has been named the PR Agency of Record for the Arizona chapter of the National Multiple Sclerosis Society, Arizona Chapter (NMSSAZ). LaneTerralever will provide all public relations services for the organization.
“We are pleased to welcome the Society to our growing public relations portfolio of clients,” Beau Lane, CEO of LaneTerralever, said. “Given the Society’s honorable mission, this is an opportunity to help the organization reach the more than 8,000 Arizonans living with MS.”
LaneTerralever will execute a public relations campaign focused on strategic partnerships, fundraising, and media relations tactics to raise awareness for the cause and the specific services offered by NMSSAZ.
The decision came after LaneTerralever worked successfully with NMSSAZ to promote a Super Bowl XLIX ticket giveaway for one of their community members. Two Super Bowl XLIX tickets were donated to NMSSAZ one week before the big game. NMSSAZ chose a valley resident with MS and her son to receive the tickets. “We jumped at the chance to accommodate their unique PR needs,” Leigh Dow, vice president of public relations for LaneTerralever, said. “We knew this was a special opportunity and we’re honored to be working with them.”
As the agency of record, LaneTerralever will work in close partnership with NMSSAZ to increase charitable giving and resource awareness for the Arizona MS community through enhanced media relations, event promotion, and fundraising and service campaign awareness.
“We are excited to work with LaneTerralever to represent us in this growth phase of the organization. The agency has an exceptional record working with non-profit organizations to deliver awareness for a cause,” Sarah Grogger, Director, Special Events for NMSSAZ, said. “The creative approach to PR the LaneTerralever team brings is going to help us reach more people in the community.”
About Multiple Sclerosis Society of Arizona
The National MS Society helps each person affected by MS in our area address the challenges of living with MS. We help by raising funds for cutting-edge research, driving change through advocacy, facilitating professional education and providing programs and services that empower people with MS and their families to move their lives forward. For more information visit
Named as one of the Valley's Most Admired Companies by Best Companies AZ, LaneTerralever is one of the greater Phoenix, Arizona metropolitan area’s largest full-service marketing and advertising agencies, with over 120 employees and offices in Phoenix and Denver. The award-winning market consulting and advertising agency provides clients with product and service excellence in advertising; interactive marketing; technology services, digital media and data analytics; development and design; social media; public relations; media strategy and multicultural strategy. For more information visit www.laneterralever.com