Spectacular outdoor advertising focuses on high traffic areas to stand out against all outdoor advertisements. It is a mass-market medium that is used to broadcast messages for branding and support campaigns. Outdoor advertising expenses are of two types, physical and digital. Physical outdoor media includes bulletin billboards while digital outdoor media includes media that are connected to the network such as smart billboards. Spectacular outdoor advertising formats are classified into three categories, permanent bulletins, rotary bulletins, and junior bulletins.
The global spectacular outdoor advertising market is projected to grow at a CAGR of 7.56% during the period 2014-2019. The growth of the market is attributed to the expansion of infrastructure, growth in the digital medium, and advancements in the technology used in digital billboards.
Covered in this report
This report covers the present scenario and the growth prospects of the global spectacular outdoor advertising market for the period 2015-2019. To calculate the market size, the report considers the revenue generated from physical and digital spectacular outdoor advertising whose minimum size is 650 square feet. Based on medium, the market is classified into the following types:
- Permanent bulletin
- Rotary bulletin
- Junior bulletin
The market size considers production costs, discounts, and agency commissions. The report also presents the vendor landscape and a corresponding detailed analysis of the top vendors in the market.
The report also presents the geographical segmentation of the market according to the regions and key leading countries globally and regionally. In addition, the report lists the major drivers and challenges that influence the growth of the global spectacular outdoor advertising market along with key technological trends that will have a significant impact on the market in the forecast period.
The report, Global Spectacular Outdoor Advertising Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts.
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- Clear Channel Outdoor
- Lamar Advertising
- Outfront Media
Other prominent vendors
- Adams Outdoor Advertising
- AdSpace Networks
- APG | SGA
- APN Outdoor
- Burkhart Advertising
- Captivate Network
- Clear Media
- DDI Signs
- EuroMedia Group
- Eye Airports
- Fairway Outdoor Advertising
- Focus Media
- IZ-ON Media
- Primedia Outdoor
- Stroer Media
- Titan Outdoor
- Van Wagner Communication
- Zoom Media
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- Increasing global advertising expenditure
- Threat from online advertising
- Technological advancements
Key questions answered in this report
- What will the market size be in 2019 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
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