Smart TV, also known as connected TV or hybrid TV, is a TV with internet capabilities or incorporated with a set-top box, which enables it to offer advanced connectivity and computing abilities. This TV allows users to install and run advanced applications based on specific platforms, but should not be confused with an IPTV that only provides access to the internet. Its main function is to relay content such as photographs, movies, and music from devices attached to it using a DLNA such as Windows Media Player. It also provides access to TV channels and internet-based services such as catch-up and video-on-demand.
Analysts forecast the Global Smart TV Market to grow at a CAGR of 20.37 percent by volume over the period 2014-2019. In terms of revenue, the market is expected to grow at a CAGR of 8.10 percent.
The report covers the present scenario and the growth prospects of the Global Smart TV market for the period 2015-2019. It covers the smart TV market in different geographic regions. To calculate the market size, it considers revenue generated from the sales of smart TVs only. Moreover, the report does not consider the revenue generated from the after-sales service of smart TVs. The report comprises a detailed study of the market according to the geographical segments and key leading countries. In addition, the report discusses the major drivers that influence the growth of the market. It also outlines the challenges faced by the vendors and the market at large, as well as the key trends that are emerging in the market.
Global Smart TV Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Global Smart TV market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
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- LG Electronics
- Samsung Electronics
Other Prominent Vendors
- Haier Consumer Electronics Group
- Hong Kong Skyworth Digital Holdings
- Koninklijke Philips
- Logitech International
- Onida Electronics
- TechniSat Digital
- Videocon Industries
Key Market Driver
- Rise in Spending on Consumer Electronics
Key Market Challenge
- High Cost of Smart TVs
Key Market Trend
- Increasing Adoption of Smart TVs in Advertising
Key Questions Answered in this Report
- What will the market size be in 2019 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
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