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Digital Trends Spring Market in UK - March 2014: Industry Trends and Forecast Report

Facebook's purchase of WhatsApp is the latest example of a brand intending to acquire users now, before making money from them later. Companies are desperate to tie consumers into their eco-system, but at some point they will have to decide whether to start charging more for services, or whether to introduce advertising. 

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The effectiveness of personalised advertising suggests there may be room for a third option. Brands could offer those willing to share their details a discounted subscription rate in return for displaying fewer, but more relevant ads - something that could suit all parties.

Introduction

  • Definition
  • Abbreviations

Executive Summary

  • Consumer technology products
  • Ownership of consumer technology products
  • Figure 1: Household/personal ownership of consumer technology products, September and December 2013
  • Planned purchase or upgrade of consumer technology products
  • Figure 2: Plans for purchase or upgrade of consumer technology products in the next three months, December 2013
  • Televisions
  • Smart gathers momentum as 3D plateaus
  • Figure 3: Household ownership of television sets, by television type, January 2012-December 2013
  • Computers and e-readers
  • Ownership patterns
  • Figure 4: Household ownership of computers and e-readers, January 2012-December 2013
  • Internet access
  • Devices used to access the internet

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Consumer Technology Products – Overview

  • Key points
  • Ownership of consumer technology products
  • Figure 14: Household/personal ownership of consumer technology products, September and December 2013
  • Planned purchase or upgrade of consumer technology products
  • Figure 15: Plans for purchase or upgrade of consumer technology products in the next three months, December 2013
  • Figure 16: Proportion of consumers who are planning on buying consumer technology products in the next three months, September and December 2013

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