March 2, 2016 (Jay, VT)- Jay Peak Resort was the backdrop over the last 10 days to a wave of charitable giving for local organizations. Close to $100,000 was raised between the Jay Peak Ski Club’s annual auction, the Hope on the Slopes Vertical Challenge, and Green Mountain Farm-to-School’s Taste of the Kingdom dinner. The Hope on the Slopes Vertical Challenge is an all-day ski and ride event that sees teams and individuals racking up vertical feet in an effort to raise money for the fight against cancer. HOTS alone raised over $55,000.
“These events highlight just how deep the sense of community spirit is throughout this area,” said Jay Peak’s Chief Marketing Officer Steve Wright. “It’s incredible to watch large groups of people turn out for causes that have a special place in all of our lives.”
This year the resort morphed its week-long Mardi Gras celebration into a week of fundraising for the American Cancer Society. The Hope on the Slopes event, which saw close to 200 people racing down the mountain, kicked off seven days of festivities that generated donations for the ACS through raffles and proceeds the resort donated from admission charges to some of the movie and live music events. Since Jay Peak began hosting the Hope on the Slopes in February 2011, the event has raised a quarter of a million dollars. That money goes to support such ACS programs as the Look Good, Feel Better initiative, and the Hope Lodge, a lodge located in Burlington that offers a free place to stay to families and patients who travel to Burlington for cancer treatment.
The Jay Peak Ski Club is independent from the resort and the proceeds from its auction are a key element in the club’s finances. The Taste of the Kingdom is a fundraiser for the Green Mountain Farm-to-School organization. The annual event showcases dishes prepared by local chefs and food producers, as well as a small number of brewers and distillers. The resort supports all three organizations with a combination of donated ski-and-stay packages, free season passes, resort-sponsored teams in the case of HOTS, donated food, and ticket purchases. The events occur every year during the last week of February.
For the latest resort information visit jaypeakresort.com