The Wyoming Office of Tourism (WOT) is happy to officially announce that BVK will become its new advertising agency of record. BVK is a Milwaukee, Wisconsin based full service advertising agency with a strong specialty in tourism, travel and destination advertising. Working closely with WOT, BVK will be charged with the development and implementation of a comprehensive advertising and content strategy. At its core, this strategy will focus on delivering a unified and sustainable brand narrative that is driven by content and experiences.
"BVK is thrilled to partner with the Wyoming Office of Tourism. We’ve long admired the work they’ve done over the years. Wyoming is also where many of us have forged lifelong memories, which makes this extra special,” said Victoria Simmons, VP, Group Director for BVK. “We’re confident that our expertise in the DMO space and proven track record for delivering category-changing ideas can deliver the vision established by WOT."
Founded in 1984, BVK is one of the nation’s top independent agencies, with a demonstrated passion for and expertise in creating category-changing ideas for brands that create life-changing experiences. The agency has more than 250 full-time associates and will have more than 25 associates assigned to the Wyoming Office of Tourism account. During the request for proposal (RFP) process, BVK continually demonstrated their team’s ability to make their client’s successful and distinguish themselves among other destinations.
“We are very excited to begin our relationship with BVK. We believe they can bring the level of expertise and integration that is needed at this juncture in the state's tourism development. Our goal is to not only keep Wyoming competitive within the travel industry, but establish us as leaders in the DMO space,” said Diane Shober, Executive Director of the Wyoming Office of Tourism. “BVK has the tools, the people and the passion for the state of Wyoming to get us to that high level and ultimately get more people to visit the state.”
Barnhart Communications out of Denver, Colorado, will continue working on the Wyoming account through the end of WOT’s summer campaign and throughout the transition to BVK.