The global baby food market comprises foods recommended for the special nutrition of babies and infants. The baby food market is categorized as baby formula, dried baby food, and prepared baby food.
Baby foods are usually divided into different stages so that they are suitable for each phase of the child’s individual development. Baby food is available as powdered and ready-to-drink baby formula.
By 2018, there will be a substantial expansion of the consumer base for baby food. In developed countries, the birth rates are lower and mothers tend to be older, but the disposable income is higher thereby raising demand for more premium and organic baby food. Volume growth opportunities can be seen where there are higher birth rates and younger mothers, regardless of the average spending power.
The increasing number of working women, faster paced lifestyles, and time constraints have accelerated the growth of packaged baby foods in markets such as India, Brazil, the Middle East and Africa. Parents are looking for more nutritious food for their babies to support their early stages of growth. Packaged baby foods are becoming a status symbol in some developing nations.
Browse through the market data tables, figures and detailed ToC on the “Baby Food Market”.
Breakfast Cereals Market
Breakfast cereals are made of whole grain, which include maize/corn, wheat, barley, and oats, and are usually pre-cooked or ready-to-eat; customarily eaten with milk or cream for breakfast in the United States and elsewhere, often sweetened with sugar, syrup, or fruit.
The breakfast cereal category is divided into the hot cereal & cold cereal category. The hot cereal category represents a 14% overall market in the cereal category. The hot cereal is the most popular breakfast option & is mostly consumed by senior citizens, women & non-white ethnicities.
Cold cereals are those which are served dry & unheated. These include granola, raisin bran, corn flakes, bran flakes, wheat flakes, and puffed rice. Cold cereal makes a quick, nutritious, low-cost, and portable breakfast.
Consumers' health concerns help drive the cereal business. The expanding scientific knowledge and technological capability, particularly ingredient exploration and development, has led to increased product innovation. Consequently, the number of new product introductions making functional claims has been growing by approximately 28% per year, and the diversity of claims and suggested health benefits has increased the demand for cereals globally. Demand is also driven by demographics, particularly the attitudes of busy families and working professionals toward the first meal of the day.
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