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STRONG GROWTH AND INCREASED DEMAND BRINGS POSITIVE CHANGES FOR KEEN UTILITY™

KEEN Utility Unveils New Office and Opens Dedicated Warehouse Facility for its Industrial and Service Footwear

Portland, Ore. (December 8, 2015)KEEN Inc. completes its fifth record-breaking year with two major moves to support the unprecedented growth of the KEEN Utility™ footwear category. Investments in a dedicated KEEN Utility office building and category-specific warehouse facilities will allow the Utility division to keep pace with increasing demand, while providing best-in-class service for its industrial and service retail partners.

“KEEN Utility has proven to be a top performer not only in its category but within our brand,” said Steve Meineke, president of KEEN. “We will continue to build this momentum by investing in the KEEN Utility business model and leadership team, the first step of this being the expansion into new office spaces.”

Located in Portland’s Pearl District, the new 4,500 square-foot KEEN Utility office is within walking distance of the KEEN global headquarters and within a bike ride of the Portland Factory. The design aesthetic for the new office builds on KEEN’s dedication to repurposing with a purpose. The space features a unique floor made from OSV exterior plywood and a custom conference table using scrap iron I-Beams and reclaimed wood. Recycled touches including screwdriver knobs and a vintage concrete trowel door handle pay homage to the industries KEEN Utility supports.

This new home base will allow for future additions to the KEEN Utility team which has grown swiftly since the category launched in 2010, as well as allow the sales, marketing, and customer service teams to better serve business partners.

In a second major move, the KEEN Utility team announced a Utility-dedicated warehouse and shipping hub in Louisville, KY. This new facility is set up for immediate delivery to better meet the “at once” business demands of the brands industrial footwear partners.

“Our growth is 100 percent contingent upon our Partners’ success,” said Chris Heffernan, general manager of KEEN Utility. “A KEEN Utility dedicated warehouse is a key step towards providing industry-leading service for our partners while positioning us to become a top player in the safety footwear market.”

The new Louisville warehouse will be exclusive to KEEN Utility products and became fully operational, shipping same day orders to KEEN Utility partners on November 30, 2015.  

“What KEEN Utility has accomplished in such a short time is nothing short of phenomenal. We view this category as a growth engine for our brand, helping to bring our innovative footwear and unique brand to new customers everywhere,” said Meineke. “Investing in an office space with room to grow and a shipping hub with solutions-based strategies helps us better serve our retail partners and fortify a foundation to take KEEN Utility to the next level. These changes solidify our commitment to providing the best fit and protection to America’s hardworking men and women.”

For more information and to view the entire line of progressive work footwear, visit KEENUtility.com.

To view the video see this link: https://youtu.be/MCVMejqXAOE

About KEEN Utility
KEEN Utility, a leading industrial and service footwear and accessories brand successfully exceeds footwear safety standards and combines advanced durability and innovation with the same comfort and unparalleled classic fit offered by KEEN. KEEN Utility footwear is grounded in protection with the goal to make better boots for every job. Discover more about KEEN Utility at www.KEENUtility.com, Facebook: KEEN Utility | Twitter: KEEN Utility | Instagram: KEEN Utility  

About KEEN, Inc.
Inspired by a love of the outdoors, KEEN, Inc., manufacturer of hybrid outdoor and casual products, including footwear, clothing, and accessories, is dedicated to creating quality products that support the lifestyles and outdoor adventures of active people around the world. KEEN products can be found online and through more than 5,000 retail locations in more than 60 countries, as well as in KEEN Garage retail stores in the U.S., Europe, and Asia. The company’s operations and culture reflect a standout commitment to building a strong community and a healthier planet so that all can create, play, and care. Learn more at http://www.KEENFootwear.com. Join the conversation: Blog: http://blog.KEENFootwear.com | Instagram: KEEN | Facebook: KEEN | Twitter: KEEN | Pinterest: KEEN | YouTube: KEEN 

Media Contact
Keith Cozzens
Verde Brand Communications
keith@verdepr.com
(970)259-3555