May 19, 2015 (Sheboygan, Wisc.) – USA-made performance sock brand Wigwam Mills is pleased to announce a new partnership with the Urban Mudder, the new athletic challenge founded by event organizer Tough Mudder Inc. Currently celebrating its 110th year, Wigwam will serve as Urban Mudder’s Official Sock.
Focused squarely at city dwellers in major metropolitan venues, the series features 5-mile music-filled courses punctuated with 12-15 custom-designed obstacles. Each course encourages athletes to focus on teamwork, personal accomplishment and fun.
“Urban Mudder is a tremendous opportunity for Wigwam to engage with a whole new segment of athletes, enabling them to experience our innovative sock technology,” said Eric Loferski, Vice President of Marketing for Wigwam, “It’s an ideal platform from which to display the performance and comfort qualities that serve as twin foundations of our line.”
Each Urban Mudder participant will receive a pair of custom-made, high-performance Wigwam crew socks designed and produced specifically for the series and featuring drirelease® fibers. Boasting unique construction and cutting-edge materials, the soft and comfortable Urban Mudder signature sock performs to the rigorous standards of top athletes around the globe.
“The Urban Mudder socks were developed to integrate Wigwam’s unique design with drirelease® moisture management technology. They excel at keeping feet dry and blister-free during strenuous workouts and demanding athletic challenges,” continues Loferski, “They also look amazing - our product development team has once again delivered a bold design, one that we’re confident the Urban Mudder finisher will be proud to wear.”
As a 3rd and 4th generation family owned company, Wigwam has designed and manufactured high-performance socks in Sheboygan, WI, USA since 1905. For over 110 years we've been making the best socks in the world, right here in the USA. For more information on Wigwam, please visit our website or follow us on Facebook, Twitter, Pinterest, Yonder, or Instagram.
About Urban Mudder:
Founded in 2015 by Tough Mudder Inc., Urban Mudder is a city-based athletic event focused on teamwork, personal accomplishment and fun. The 5-mile challenge features unique and exhilarating obstacles testing participants’ strength, agility, balance and teamwork. To learn more, visit www.urbanmudder.com.
About Tough Mudder, Inc.:
Started in 2010 with the launch of the Tough Mudder event series of 10-12 mile military-style obstacle courses, Tough Mudder Inc. has since grown to include Mudderella, an obstacle course series created by women for women; Urban Mudder, a city-based event merging an obstacle challenge with a full-day festival; Fruit Shoot Mini Mudder, a custom event for children ages 7-12; and World’s Toughest Mudder, a grueling 24-hour endurance competition. The Tough Mudder family of brands is united by a commitment to promoting courage, personal accomplishment and teamwork through unconventional, life-changing experiences. In 2015, Tough Mudder Inc. will put on more than 65 events and host its 2 millionth participant.
Created by an experienced team (among them former Dupont scientists) with a shared a passion for advancing textile technology, drirelease was launched as a patented blend of fibers that delivers superior wicking and fast-drying capabilities. For brands seeking far-reaching performance apparel solutions, drirelease represents the nexus of engineering, fresh insight, practical know-how, and global capabilities. Together those qualities enable the performance apparel industry to design for long-term success.
Headquartered in Chicago, drirelease has established itself as a global solutions provider with a worldwide network of top suppliers and mills. As a product division of Optimer Brands, drirelease continues to focus on developing new fiber technologies and fabrics that appeal to the sophisticated design requirements of the world’s top brands. The mission? Simple: exceed consumer expectations for comfort, drying speed, temperature regulation and odor control.