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ViSalus Honors National Childhood Obesity Awareness Month by Donating More than 65,000 Kids Meals and Snacks through PROJECT 10™ Kids

Impacting a Generation of Children, Vi Makes Healthy Lifestyles Even More Rewarding


Los Angeles, CA November 03, 2014 – To help kids begin their own journey to a healthier lifestyle, ViSalus, Inc. honored National Childhood Obesity Awareness Month this past September with a special double-donations initiative through their PROJECT 10 Kids charity program. This double-donation incentive generated more than 65,000 kids meals and snacks donated to those in need.

PROJECT 10 Kids provides the Vi Community an opportunity to share the benefits of achieving a healthier weight with the next generation. When Vi Promoters and Customers lose 10 lbs. or add 10 lbs. of lean muscle during their PROJECT 10 Challenge, the company donates 30 nutritional meals to a child in need through PROJECT 10 Kids.

“At ViSalus we have donated a total of over 4 million meals to families in need,” said Ryan Blair, Vi Co-Founder and CEO. “This includes over 65,000 as a result of our double-donations in September—the equivalent to over 2,000 kids meals and snacks a day.”  

Vi Regional Director, Gabriel Arellano, campaigned for the cause and biked 1,000 miles from Pueblo, Colorado to Houston, Texas where he attended Vitality, Vi’s 2014 global convention. “It’s a cause I am very passionate about, and it’s why I love our PROJECT 10 Kids program,” said Arellano. “ViSalus is doubling the 1,000-meal donation for the 1,000 miles I biked in September to the PROJECT 10 Kids charity of my choice.” 

ViSalus remains committed to transforming lives and making a difference. Through all of ViSalus’ charitable initiatives, kids meal and snack donations have now exceeded 4 million, over 65,000 of which were provided this past September in recognition of National Childhood Obesity Awareness Month.


About ViSalus

ViSalus, Inc. is a healthy lifestyle company that is dedicated to Challenging the World… 10 lbs. at a Time. Founded in 2005, ViSalus develops high-quality weight-management products and nutritional supplements that it markets and sells direct-to-consumers through an international sales force of independent promoters. ViSalus markets its products in North America under the ViSalus® brand and in Europe under the Vi brand, through the Body by Vi Challenge®. ViSalus is headquartered in Los Angeles, California and Troy, Michigan. For more information about ViSalus, please visit Vi.com and follow the Vi-Community on Facebook (Facebook.com/Vi) and Twitter (@ViSalus).