Impacting a Generation of Children, Vi Makes Healthy Lifestyles Even More Rewarding
Los Angeles, CA – November 03, 2014 – To help kids begin their own journey to a healthier lifestyle, ViSalus, Inc. honored National Childhood Obesity Awareness Month this past September with a special double-donations initiative through their PROJECT 10™ Kids charity program. This double-donation incentive generated more than 65,000 kids meals and snacks donated to those in need.
PROJECT 10 Kids provides the Vi Community an opportunity to share the benefits of achieving a healthier weight with the next generation. When Vi Promoters and Customers lose 10 lbs. or add 10 lbs. of lean muscle during their PROJECT 10™ Challenge, the company donates 30 nutritional meals to a child in need through PROJECT 10 Kids.
“At ViSalus we have donated a total of over 4 million meals to families in need,” said Ryan Blair, Vi Co-Founder and CEO. “This includes over 65,000 as a result of our double-donations in September—the equivalent to over 2,000 kids meals and snacks a day.”
Vi Regional Director, Gabriel Arellano, campaigned for the cause and biked 1,000 miles from Pueblo, Colorado to Houston, Texas where he attended Vitality, Vi’s 2014 global convention. “It’s a cause I am very passionate about, and it’s why I love our PROJECT 10 Kids program,” said Arellano. “ViSalus is doubling the 1,000-meal donation for the 1,000 miles I biked in September to the PROJECT 10 Kids charity of my choice.”
ViSalus remains committed to transforming lives and making a difference. Through all of ViSalus’ charitable initiatives, kids meal and snack donations have now exceeded 4 million, over 65,000 of which were provided this past September in recognition of National Childhood Obesity Awareness Month.
About ViSalusViSalus, Inc. is a healthy lifestyle company that is dedicated to Challenging the World… 10 lbs. at a Time. Founded in 2005, ViSalus develops high-quality weight-management products and nutritional supplements that it markets and sells direct-to-consumers through an international sales force of independent promoters. ViSalus markets its products in North America under the ViSalus® brand and in Europe under the Vi™ brand, through the Body by Vi Challenge®. ViSalus is headquartered in Los Angeles, California and Troy, Michigan. For more information about ViSalus, please visit Vi.com and follow the Vi-Community on Facebook (Facebook.com/Vi) and Twitter (@ViSalus).