This spring, Point6 is announcing 3 new co-branded socks from their best selling hiking tech collection. 25% of proceeds will go towards our Nation’s trail conservation efforts. The designs are expressly for the Appalachian Trail Conservancy, Continental Divide Trail Coalition, and the Pacific Crest Trail Association. The high-end merino wool socks will not only keep the feet of America’s trekkers comfortable and dry, but also offer them a memento for their contribution towards trail sustainability.
Made in the USA, Point6 socks are considered the best wool socks ever made. Just ask founders Peter and Patty Duke (who introduced merino wool to the Outdoor Industry over 20 years ago) why their socks are the best. They will tell you that it’s about high quality wool, meticulous attention detail, and an appetite for brining comfort to the outdoor community so enthusiasts are free to concentrate on the journey ahead.
“Thru hikers commit to a multi-month series of struggles, frustrations, and gorgeous sunsets; most of which play out on their feet,” reports Drew Williams, Operations Chief at Point6. “We’re excited to design socks that stand up to the trials of the trail. Our co-branding efforts this year speak to our duty to help maintain these corridors and commitment to those who use and trust our socks.”
This promotion is part of Point6’s resolve to follow a triple-bottom line business model that values people, places, and sustainable business practices. The company is a member of the Conservation Alliance and these co-branded socks are one-way Point6 supports non-profits working to protect wild places and effect positive social change.
For more information, please visit www.Point6.com