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Cloud Computing Industry Pricing Trends & Forecast to 2019

ReportsnReports.com adds “Pricing the Cloud report to its research database.

Pricing the Cloud, the new report from Tariff Consultancy Report researched during the first quarter of 2013 provides coverage of global public cloud pricing with a comparison of virtual CPU, storage and bandwidth pricing for the key providers. It provides examples of pricing trends and a forecast for cloud computing pricing and revenues over the 5 year period from 2014 to 2019.

The evolution of cloud computing, public, private & hybrid cloud services

Cloud computing has evolved over time from a public service to a mix of hybrid and secure private cloud platforms. The cloud computing service was first introduced during the 1990s by salesforce.com aimed at enterprises using CRM applications.

In 2002 Amazon launched AWS (Amazon Web Services), which rapidly became the market leader in public cloud computing using the Amazon EC2 (Amazon Elastic Compute Cloud). It is estimated that AWS has up to 5 times the amount of computing power of its closest competitors combined.

From 2006 onwards IaaS (Infrastructure as a Service) was launched as a pay as you go model for IT services – with Amazon launching its first IaaS platform in 2006. IaaS platforms are used to enable cloud services for service developers and large enterprises and allow an element of customization.

In 2008 Google first introduced its Google App engine, which is used by a number of cloud providers and telecoms providers to derive their own cloud service.

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In 2009 Microsoft first launched its Windows Azure cloud computing platform which is also sold via Microsoft ISVs and 3rd party reseller channels as well as direct to end users via the Microsoft sales channel and via the internet.

Companies profiles in the report include:

Amazon EC2, AT&T, CenturyLink, Dell, Dimension Data, Fujitsu, Google, HP, IBM CloudLayer, Joyent, Microsoft Azure, NTT Communications, OVH, Rackspace Hosting, Salesforce.com, Verizon-Terremark & VMware.

A list of the key companies included in the TCL Pricing the Cloud report include the following:

Accenture, Amazon Web Services (AWS), Apple, AT&T, BMC Software, BT Global Services, Cisco Systems, Citrix, COLT Telecom, CSC (Computer Sciences Corporation), CTERA Networks, Dell, Dimension Data, EMC, Equinix, Fujitsu, Google, HP, IBM (SoftLayer), Interxion, Joyent, KPN, Level (3), Microsoft, NTT Communications, Navisite, Oracle, Orange Business Services (OBS), OVH, DT (Philippines), Portugal Telecom (PT), Rackspace Hosting, Salesforce.com, SAP, ,Savvis (Centurylink), SingTel, Sri Lanka Telecom (SRT), SunGard Availability Services, T-Systems, TelecityGroup, Telecom Italia, Telefonica, Verizon, VMware, Vodafone

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Table of Contents

Methodology

Executive Summary
The main headlines of this report

Part One – Defining the cloud & the cloud services offered
Introduction – Definition of cloud computing services for the purpose of this report
The development of cloud computing services
The reasons for growth of cloud computing services
The evolution of cloud computing, public, private & hybrid clouds
Early cloud computing pricing models
Other types of cloud computing service for the enterprise
The different layers of cloud computing services
Examples of new types of cloud computing services
Key Point Summary

Part Two – Cloud computing services & pricing models
Introduction – The types of cloud computing provider pricing model available
A survey of the main cloud computing provider pricing models
The development of cloud service pricing
Public cloud computing services – The generic pricing models
Hybrid cloud computing services – The generic pricing models
Private cloud computing services – The generic pricing models
Cloud computing related services – Other types of service pricing
Cloud computing pricing – Modeling the market
Key Point Summary

Part Three – Key cloud computing players & cloud computing pricing
Introduction – The market structure for cloud computing services
The range of cloud computing players & generic service features offered
The new types of cloud computing service features
Commoditization versus Specialization for the cloud computing provider
The key Public cloud computing players – vendor survey
The key cloud computing pricing trends from the vendor survey
Key Point Summary

Part Four – Pricing the Cloud – Pricing trends from the end of 2014 to the end of 2019
Introduction – Pricing trends, growth & forecast trends for cloud computing
The adoption levels for enterprise cloud computing services
The growth rates & demand forecasting for cloud computing
The growth rates for cloud computing services
Demand forecast for cloud computing services
The Key drivers for cloud computing growth
Pricing for cloud computing – vendor comparisons
Bundled cloud computing pricing per hour
Unbundled cloud computing pricing per hour
Cloud computing bandwidth pricing per hour
Pricing for cloud computing – the changes in pricing over time
A pricing forecast for cloud computing - by region from 2014 to 2019
TCL pricing forecast – by cloud computing segment from 2014 to 2019
The pricing forecast assumptions made in the report
Key Point Summary – A survey of the 10 new key cloud computing services and pricing trends
TCL Pricing the Cloud – Conclusions and the key trends for future cloud computing growth

Appendix One – The exchange rates used in this report, converted into 1 USD

List of Figures

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