October 23 - (Vitoria, Spain) – BH Bikes is pleased to announce its naming as the official bike of Team DIRECT ENERGIE. Formerly known as Team Europcar, the UCI Professional Continental team is among France’s longest-running, fielding its first squad in 1984 as System U. Since inception the team has been known as Bonjour (2000-2002), Brioches la Boulangère (2003-2004), Bouygues Telecom (2005-2008), Bbox Bouygues Telecom (2009-2010) and then Europcar from 2011-2014. DIRECT ENERGIE’s line of directeur sportifs reads as a “Who’s Who” of professional cycling featuring legendary names and outsized personalities such as Cyrille Guimard and 1989 Tour de France winner Laurent Fignon.
“Vitoria based BH Bikes is an ideal choice, well regarded for innovation and performance,” offers current team director and former professional rider Jean-René Bernaudeau, “The brand is well known for its quality and we’re excited about the collaboration.”
“We’re delighted to once again participate in the best races in the world,” states BH Bike’s Unai De La Fuente, “Sylvain Chavenel, Thomas Voeckler and the rest of Team DIRECT ENERGIE will serve as the best product testers and showcase for our products.
“Since 1909 BH has been a leader in technology, innovation and aerodynamics,” continues De La Fuente, “DIRECT ENERGIE’s history of competing in WorldTour races such as the Tour de France is a huge motivating factor for all of us here in Vitoria.”
"The 2015-2016 team will race upon BH’s aero road G6 PRO platform as well as its ultra lightweight climbing model, the sub-700-gram Ultralight EVO," says US Sales and Brand Manager Gene DiMenna,"Placing the top riders in the world on BH is a tremendous asset and will help facilitate the brand's ongoing growth here in the US."
About BH Bikes
Located in Spain’s Basque region, Beistegui Hermanos (BH Bikes) draws upon more than 100 years of history, tradition and innovation. Among the most storied and successful cycling brands in all of cycling, BH proudly designs, engineers and builds bicycles that climb with ease and descend with confidence. Setting the global standard for performance and comfort, the brand is a seven-time winner of the Vuelta a Espana including the inaugural 1395 edition. AG2R La Mondial’s Rinaldo Nocentini wore the yellow jersey for eight straight stages in the 2009 Tour de France, while Julie Bresset and Nicola Spirig claimed gold in the 2012 Olympic triathlon and mountain bike events – all aboard BH. For more information, please visit BH’s US website.