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Global Power Sports Market Research Report

As a part of the recreational market, the power sports industry is one such industry wherein the people utilize their residual income on power sports equipments. Generally power sports equipments are used by people in their leisure time. Power sports products are categorized into one of the following four categories: Off Road Vehicles (ORV), Snowmobiles, Personal Watercrafts (PWC) and Motorcycles.

Off road vehicles, vehicles that are capable of driving on and off paved or gravel surface, are further sub divided into two types namely, All-terrain Vehicles (ATV) and Side-by-side (SXS). ATVs are further segmented into utility ATV, sports ATV and children ATV. A land vehicle that is designed for winter travel on snow is called Snowmobile which is further classified into entry level, performance, touring, mountain and utility snowmobiles. Personal watercrafts segment of the power sports industry is divided into three models: stand-up, sit-down and multi-personal model. The fourth category of the power sports industry i.e. motorcycles, which are a three or two wheeled vehicle, vary considerably depending on the task they are designed for, are classified into five sub-segments: cruiser, sport, touring, standard, dual purpose, and dirt bike.

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It is noteworthy that North America is the largest market for the power sports industry with the US being the market leader of the ATV and Snowmobile segments of the global power sports industry followed by Canada. Further, maximum heavy weight motorcycle registrations were noted for the US.

The key factors driving growth of the global power sports industry include improving economic conditions such as rising GDP and GNI, rising urban population apart from others. This enables individuals to spend more on the recreational activities in their day to day life. Some of the noteworthy trends and developments of this industry include increasing use of snowmobiles in North America, rising average cost of personal watercrafts in the US and age and income of the snowmobilers. However, the growth of power sports industry is hindered by the rising number of ATV- related injuries and deaths and rising environmental concerns.

The report contains a comprehensive analysis of the global power sports industry along with the study of its four sub segments. An intense competition is noted among few major players; Honda Motor, Yamaha Motor, Polaris industries, Harley Davidson and Arctic Cat. Polaris is the leading market player in both ATV and Side-by-Side vehicle segment. Apart from global competitive analysis, segment wise competitive landscape is also included in the report along with company profiles of the leading players in the market.

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Table of Contents

1. Overview
1.1 OffRoad Vehicles (ORV)
1.1.1 AllTerrain Vehicle (ATV)
1.1.2 SidebySide Vehicle
1.2 Snowmobiles
1.2.1 Entry Level
1.2.2 Performance Snowmobile
1.2.3 Touring Snowmobile
1.2.4 Mountain Snowmobile
1.2.5 Utility Snowmobile
1.3 Personal Watercrafts (PWC)
1.3.1 StandUp Models
1.3.2 SitDown Models
1.3.3 MultiPerson Models
1.4 Motorcycles
1.4.1 Cruiser
1.4.2 Sports
1.4.3 Touring
1.4.4 Dual Purpose
1.4.5 Dirt Bike

2. Global Power Sports Market
Market Overview
Market Volume

3. Off Road Vehicle (ORV) Market
Market Volume
Market Segments
3.1 AllTerrain Vehicles (ATV) Market
3.1.1 Global ATV Market
Market Volume
Regional Breakdown
3.1.2 North American ATV Market
US Sales Volume
Canadian Sales Volume
3.2 SidebySide Vehicle Market
3.2.1 Global SidebySide Market
Market Volume
Market Segments

4. Snowmobiles    
4.1 Global Snowmobiles Market
Market Volume
Regional Breakdown
4.2 North American Snowmobile Market
4.2.1 The US
Market Volume
Total Registrations
4.2.2 Canada
Market Volume
Total Registrations
4.3 Snowmobile Market in Rest of the World
Market Volume

5. Heavyweight Motorcycles
5.1 Global Market
5.2 North America
5.3 Europe

6. Personal Watercrafts (PWC)
6.1 Global PWC Market
6.2 The US Personal Watercraft Market
Sales by Value
Sales by Volume

7. Market Dynamics
7.1 Growth Drivers
7.1.1 Effect of GDP on Power Sports Market
7.1.2 Increasing GNI
7.1.3 Shift from Rural to Urban Regions
7.2 Key Trends
7.2.1 Snowmobilers’ Trends
7.2.2 Increased Use of Snowmobiles in North America
7.2.3 Increased Average Cost of Personal Watercraft in the US
7.3 Key Issues and Challenges
7.3.1 Rise in Number of ATVRelated Injuries and Deaths
7.3.2 Environmental Issues

8. Competitive Landscape
8.1 Competition by Segment
8.1.1 On Road Vehicle (ORV)
AllTerrain Vehicle
SidebySide Vehicle
8.1.2 Snowmobiles
8.1.3 Personal Watercrafts
8.2 Competition in North America
8.2.1 AllTerrain Vehicle
8.2.2 Snowmobiles
8.3 R&D Expense
8.4 HighPerformance SidebySide Price Comparison
8.4.1 High Performance SidebySide 2Seat
8.4.2 Premium High Performance SidebySide 2Seat
8.4.3 High Performance SidebySide 4Seat

9. Company Profiles    
9.1 Yamaha Motor Co, Ltd.
9.1.1 Business Overview
9.1.2 Financial Highlights
9.1.3 Business Strategies
Launch of MediumTerm Management Plan
Unremitting Focus on Innovation
9.2 Honda Motor Co., Ltd.
9.2.1 Business Overview
9.2.2 Financial Overview
9.2.3 Business Strategies
Growth through Global Expansion
Focus on Technological Innovation
9.3 Harley Davidson
9.3.1 Business Overview
9.3.2 Financial Highlights
9.3.3 Business Strategies
Expanding International Sales
Focus on Product Innovation
9.4 Polaris Industries Inc.
9.4.1 Business Overview
9.4.2 Financial Highlights
9.4.3 Business Strategies
Expansion through Acquisitions
Rigorous R&D Activities
9.5 Arctic Cat
9.5.1 Business Overview
9.5.2 Financial Highlights
9.4.3 Business Strategies
Expansion of Product Portfolio
Product Innovation

List of Tables