The founder of Operative Inc. – Mark Birnbaum

After beginning career in nightlife industry as event promotions director, Mark Birnbaum launched and managed his very first nightclub. The nightclub was spread in an area of 22000 sq. ft. based in Ithica, New York. In 2002, he founded Operative Inc., a nightlife consulting company to open Lobby, a chic nightclub based in midtown Manhattan.