Reportstack has announced a new market research publication on Top Vendors in the Global Web Content Management Systems (WCMS) Market which is posting a CAGR of 12.78 percent from 2013-2018. A WCMS is a software tool used to create, manage, store, and deploy content such as text, audio, graphics, videos, and photos, on web pages. It enhances hosting speed and security and helps develop content-rich websites, and establish robust multi-channel marketing techniques.
A web content management system also helps manage websites, enhance productivity, and saves enterprise time and money by solving workflow problems.
Key Market Drivers:
Need to Improve Customer Engagement
Need for Consumer-centric Web Experience
Ability to Display Content in Multiple Languages
Need for Better Manageability of Content
Key Market Trends:
Emergence of SaaS-based WCMS Solutions
Adoption of Interactive Interfaces
Growing Demand from SMEs
Increasing Use of Hand Held Devices
“Growth in this market is really being driven by the need to improve customer engagement, and enhance the digital experience of the customer. To achieve this, vendors are enhancing solutions to help marketers expand their engagement with customers across multiple digital channels and create a customer-centric web experience,”.
Key Vendors include:
To determine the scenario for these vendors in the next 3-4 years, the analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
To view the table of contents and know more details please visit Top Vendors in the Global Web Content Management Systems (WCMS) Market.