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Balega Launches New VTech Enduro Socks for Fall/Winter 2016

Media Contact
Tessa DuBois
Verde Brand Communications
tdubois@verdepr.com 
970-259-3555

Enhanced with a structured fit and elastane compression to create the ideal mid-foot support structure

Durham, N.C. (July 13, 2016) Balega International, a leading performance sock brand in the run and outdoor specialty market, debuts updates to its iconic Enduro collection for Fall/Winter 2016 with improved fit and new elastane in all three styles – the Low Cut (MSRP: $12 USD), Quarter (MSRP: $13 USD) and Crew (MSRP: $14 USD). These new socks debut a new VTech Arch Support System for added structure that allows you to feel the difference in Balega socks.

“We are very excited about the new updates and improved fit of our Enduro VTech socks,” says Tanya Pictor, VP of Marketing Specialty at Implus. “Each pair of Balega socks is designed for a specific purpose. With our new Arch Support System, the Enduro socks are made to have a revolutionary contoured fit around the mid arch, leaving your toes complete freedom to move.”

“Enduro is such an iconic style in our line, it is molded to your foot and you should barely feel as though you are wearing socks, they should be comfortable yet protective at the same time,” said Pictor. 

The VTech Enduro socks are hand crafted, and offer a high performance plush under-sole cushion to help protect feet while eliminating extra weight. The newly designed, non-constricting compression around the foot provides added structure with a sensitive rib top to eliminate pressure points. Unique to all Balega products, these socks feature a hand-linked toe closure system for a seamless, non-irritating fit along with a reinforced extra deep heel pocket to ensure each sock fits the foot to size. Balega not only creates performance and comfort, but also jobs where others employ machinery to do these functions. 

These new Enduro styles will hit retail stores July 15 and can be purchased from your local specialty retailer. For more information, please visit Balega.com.

About Balega International


A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its product in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected in the Balega brand. A brand with ‘sole,’ Balega prides itself on its commitment to the community with projects aimed at enriching those less fortunate than ourselves. For more information, please visit www.balega.com.

About Implus International

A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its products in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected from the Balega brand. For more information, visit www.implus.com.