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Increased consciousness of healthy living driving the gluten free food industry

Mumbai, India – June 9, 2014 - Considered healthier than most other conventional food items, the gluten free food industry have been rapidly growing mainly because of its improved global presence and continued improved additions to the gluten free items. To tap onto the demand of consumers with improved disposal incomes, companies too are becoming dedicated manufacturers and suppliers of the gluten free foods. Furthermore, the improved healthcare systems meant increased diagnoses of food allergies, increased awareness of ailments in patients, health practitioners and general public also fuelled the growth. Lastly, the wider assortment of product range, and rapidly gaining popular healthy diet trend are some of the other factors that further steered the market towards growth.

 

This report: Global Gluten-free Food Market 2014-2018 forecast the Global Gluten-free Food market on the basis of revenue and volume. Gluten is a product that is found in wheat, barley, rye and triticale and the gluten free diet is the only recognized treatment for people suffering with celiac disease. Since the gluten free products are healthier to consume, demand for the gluten free foods is predicted to increase at a CAGR of 11.45 percent and 9.91 percent, respectively, over the period 2013-2018 especially due to the demanding of health conscious people.

 

Trends of the gluten free market

The perception of overall consumers is that gluten free diet is healthier, being rapidly embraced both out of necessity and personal choice. The sales of gluten free food market has doubled in the last decade and is expected to reach USD 5.5 billion by 2015. However, more than 15% of consumers saw gluten free diets as part of healthy lifestyle rather than any dietary restrictions.

 

Market overview

The market is predicted to reach USD 6.2 billion by 2018 in which Gluten-free bakery and confectionery products would represent 46% of total gluten-free products volume share, followed by gluten-free snacks at 20%.

 

Of the countries, North America will play the major key region holding 59% share of the global market. The conventional sales channel will drive the highest consumption of these products. Currently, companies like Amy’s Kitchen, General Mills, Inc. and Hain Celestial, Inc. dominate the market. With the products set to get more healthier in the future, the gluten free food products market is all set to grow.

 

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