Brand Competition and Consumer Preference of the Chinese Electric Fan Market
Using big data analytics, this research covers all top electric fan brands in China with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by electric fan sales, number of times online users mention about a particular household electric fan brand, brand preferences, factors affecting purchase, as well as online shoppers’ comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China.
List of Topics
- Tmall and JD sales rankings of Chinese and foreign electric fan brands, including sales volume ranking of those brands’ best-selling models
- Analysis of brand position, touching on major vendors’ online visibility and sentiment rate that were measured based on the number of times online users mention a particular electric fan brand over the research period
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- Analysis of brand awareness, including major factors that affect purchase of top 5 best-sellers and user reviews from people who have bought and used them
- User analysis of major electric fan brands in China, including those brands’ user distribution by gender, by age, and by region
Airmate, Aucma, Aux, Bilisha, Camel, Changhong, Chigo, Diamond, Gree, Kungchung, LianChuang, Lvling, Midea, Renjie, Royalstar, Saiyi, Singfun, Siyu, TCL, Wahson
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