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Celebrate the Season with No Sugar Added Treats for Chocolate Lovers

Blue Bell, PA – October 29, 2014 – This holiday season, chocolate lovers may seem a little slimmer around the middle, thanks to Lily’s Sweets. The maker of no sugar added, fair trade chocolate bars and baking chips is offering two festive limited edition holiday bars – both sweetened with all natural, plant-based stevia – exclusively at Whole Foods Market locations across the country.

“We wanted to give chocolate lovers who are keeping an eye on their sugar intake this holiday season reasons to celebrate,” said Cynthia Tice, Lily’s Sweets’ co-founder and president. “Like our year-round chocolates, our holiday bars are actually so delicious, you won’t miss the sugar one bit.”

The Lily’s holiday bars are available in two flavors inspired by the season – Dark Chocolate & Cinnamon, and 40% Chocolate with Hazelnuts & Milk – and both are made with fair trade cocoa and sweetened with all-natural, plant-based stevia. With no added sugar, the bars have 25 percent fewer calories than traditional chocolate, but offer all the flavor chocolate lovers are used to.

In addition, for those interested in baking reduced sugar or vegan treats this holiday season, Lily’s offers no sugar added Dark Chocolate Premium Baking Chips. Lily’s family of products also includes additional dark and milk chocolate bars, and all of the company’s products are made with fair trade chocolate and non-GMO ingredients, and are certified gluten free.

“At Whole Foods Market, we work with producers to deliver premium quality products that our shoppers can feel good about enjoying, and Lily’s holiday bars deliver several extra perks worth savoring,” said Dwight Richmond, global grocery purchasing coordinator for Whole Foods Market. “In addition to offering great taste for less sugar, each bar is made with ethically sourced cocoa and gives back to a great cause.”

Picking up Lily’s Sweets this holiday season also means giving extra gifts. When Tice founded Lily’s Sweets, she named the company after Lily, an inspiring young lady and childhood brain cancer survivor. In addition to honoring Lily by naming the company after her, the founders pledge to use a percentage of profits each year to support children with cancer.

The Lily’s Sweets holiday bars are available now exclusively at all Whole Foods Market locations nationwide. More information about Lily’s Sweets and the company’s entire line of products can be found at www.lilyssweets.com.

About Lily’s Sweets

Founded in 2011, Lily’s Sweets has quickly become a leading maker of all-natural, indulgent chocolate treats sweetened with stevia, the natural plant-based sweetener that is virtually calorie-free, and has
a very low glycemic index. The company’s products are Certified Fair Trade, non-GMO, certified gluten free, have no added sugar and offer 25% fewer calories than conventional chocolate. Each year, in celebration of its namesake Lily, a young cancer survivor, Lily’s Sweets pledges a percentage of its profits to non-profit organizations that support children with cancer. Lily’s chocolate bars and baking chips are available in natural, specialty and grocery stores across the country. For more information, please visit www.lilyssweets.com. Additional information is available on Facebook and Twitter.

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