Growth Prospects of the Mobile Phones Global Industry Almanac_2016

Mobile Phones Global Industry Almanac_2016 is a new market research publication announced by Reportstack. This report is a comprehensive study outlaying the current market scenario, future prospective and detailed industry insights of Mobile Phones market globally. The study pegs that the global mobile phones market had total revenues of $301.1bn in 2015, representing a compound annual growth rate (CAGR) of 12.2% between 2011 and 2015.

As per the report, the mobile phone market consists of all cell phones used for mobile telephony. The market is split into two segments: feature phones and smartphones. Smartphones are defined as advanced cell phones that serve as computing devices in addition to being mobile handsets and that run on an advanced mobile operating system. Key examples of smartphones include the Apple iPhone range (which run on the iOS operating system), Samsung Galaxy S6 (which runs on the Android operating system) and Blackberry and Windows Phone handsets. Feature phones are defined as cell phones that are not considered to be smartphones. Feature phones may still offer some features that smartphones do, such as the ability to browse the Internet, listen to music or take pictures, but have significantly less computational power than smartphones. Key examples of feature phones include the Nokia 105 and the LG Cosmos 3. The market does not include other types of handset, such as cordless phones in which a short-range radio link is used to communicate between the handset and a fixed-line base station, or those used for specialized applications such as two-way radio, etc.

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According to the report, sales of feature phone had a volume of 133.3 million units in 2015, equating to 9.4% of the market total. Further it provides, detailed industry analysis with help of Five Force Model at overall regional level and for 25 countries globally, analyzed within this report.

In order to have industry accepted standard comparative scenario – in this report, Market volumes for a given year are defined as the number of shipments to end-users, including both new uptake and renewal purchases and market values have been calculated using average selling prices before the impact of carrier subsidies. The units in the report represent number of phones delivered to users each year, not the total number of phones in existence.

Key Findings
 Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global mobile phones market
 Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global mobile phones market
 Leading company profiles reveal details of key mobile phones market players’ global operations and financial performance
 Add weight to presentations and pitches by understanding the future growth prospects of the global mobile phones market with five year forecasts by both value and volume
 Compares data from 25 countries globally, alongside individual chapters on each country.

Global Mobile Phones industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume , and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Reasons To Buy
 What was the size of the global mobile phones market by value in 2015?
 What will be the size of the global mobile phones market in 2020?
 What factors are affecting the strength of competition in the global mobile phones market?
 How has the market performed over the last five years?
 Who are the top competitors in the global mobile phones market?

Key Highlights
The global mobile phones market had total revenues of $301.1bn in 2015, representing a compound annual growth rate (CAGR) of 12.2% between 2011 and 2015.
Market consumption volume increased with a CAGR of 9.5% between 2011-2015, to reach a total of 1,423.4 million units in 2015.
The performance of the market is forecast to decelerate, with only moderate growth forecast over the coming five years.


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