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Poaching New Business

LENOX, Mass. -- Whether you’re a local or visiting Berkshire County for the summer, you’ve probably noticed our latest billboard campaign and program ads for some pretty popular cultural venues about town – because let’s be honest, they’re pretty hard to miss! In an eggshell (see what we did there?), the goal is to start conversations about retirement fund performance and connect with the artistic and cultural venues in town through a named-seat sweepstakes. As part of the campaign, we “egged” cars throughout the area to keep the buzz alive – but worry not, they were just static clings.