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MRRBIZ News: Perimeter Of The Store US 2014

MarketResearchReports.Biz presents this most up-to-date research on "Research Report On Perimeter Of The Store Market" US 2014

As consumers shop the perimeter more, they are expanding their use of various grocery channels. Nontraditional retailers such as mass merchandisers must be sure that the quality of their perimeter products and the services provided at specialty counters are as important as value to successfully compete with traditional supermarkets.

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Table of Content

Scope and Themes

What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations

Executive Summary

Overview
The market
Figure 1: Total US sales and fan chart forecast of grocery perimeter food categories, at current prices, 2009-19
Meat, poultry, seafood account for largest share
Figure 2: Total US retail sales of grocery perimeter food categories, by segment, at current prices, 2012 and 2014
The consumer
Respondents are most likely to use supermarkets for perimeter foods
Figure 3: Retailers used for buying fresh fruit and vegetables, dairy products, fresh meat, and fish and seafood, April 2014
Connecting meat to health is likely to drive sales at the meat counter
Figure 4: Attitudes toward red meat, poultry, and pork, April 2014
47% prefer locally grown produce
Figure 5: Attitudes toward fruit and vegetables, April 2014
Consumers say customization, freshness, value important at specialty counters
Figure 6: Attitudes toward shopping at grocery specialty counters, any agree, April 2014
What we think

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Issues and Insights

Can nontraditional stores capitalize on perimeter growth?
Insight: Mass stores must improve quality
How should perimeter departments increase convenience?
Insight: More convenient perimeter foods means more business
How can deli prepared foods increase share?
Insight: Leverage specialty deli items

Trend Applications

Trend: Prove It
Trend: Locavore
Trend: Make It Mine

Market Size and Forecast

Key points
Demand for fresh, healthy food and prepared meals drives growth
Migration to nontraditional grocery channels
Shift in shopping frequency and habits
Sales and forecast of grocery perimeter food categories
Figure 7: Total US sales and forecast of grocery perimeter food categories, at current prices, 2009-19
Figure 8: Total US sales and forecast of grocery perimeter food categories, at inflation-adjusted prices, 2009-19
Fan chart forecast
Figure 9: Total US sales and fan chart forecast of grocery perimeter food categories, at current prices, 2009-19

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Segment Performance

Key points
Growth for all categories; demand for fresh, healthy, and prepared foods
Sales of grocery perimeter food categories, by segment
Figure 10: Total US retail sales of grocery perimeter food categories, by segment, at current prices, 2012 and 2014

Segment Performance – Meat, Poultry, and Seafood

Key points
Steady growth predicted between 2014 and 2019
Sales and forecast of meat, poultry, and seafood
Figure 11: Total US retail sales and forecast of meat, poultry, and seafood, at current prices, 2009-19

Segment Performance – Fresh Produce

Key points
18% growth between 2014 and 2019
Sales and forecast of fresh produce
Figure 12: Total US sales and forecast of fresh produce, at current prices, 2009-19

Segment Performance – Milk, Dairy, and Eggs

Key points
13% growth forecast between 2014 and 2019
Sales and forecast of milk, dairy, and eggs
Figure 13: Total US sales and forecast of milk, dairy, and eggs, at current prices, 2009-19

Segment Performance – Bakery Items

Key points
Sales driven by demand for fresh, convenient foods
Sales and forecast of bakery items
Figure 14: Total US sales and forecast of bakery items, at current prices, 2009-19

Segment Performance – Deli Prepared Foods

Key points
Small share but significant growth
Sales and forecast of deli prepared foods
Figure 15: Total US sales and forecast of deli prepared foods, at current prices, 2008-18

Marketing Strategies

Overview of the brand landscape
Theme: Freshness
Walmart’s freshness guarantee
Walmart TV spots
Figure 16: Walmart television ad, 2013
Figure 17: Walmart television ad, 2014
Figure 18: Walmart television ad, 2013
Target remodels stores to better emphasize freshness
Safeway ads focus on freshness
Safeway TV spots
Figure 19: Safeway television ad, 2013
Albertsons: “You’re in for something fresh”
Albertsons YouTube channel video
Figure 20: Albertsons YouTube channel ad, 2014

Profile of the Grocery Shopper

Key points
Consumers spend $107 per average week on groceries
Figure 21: Household grocery expenditures per week, November 2012-December 2013
18-24s most likely to spend $150+ per week
Figure 22: Household grocery expenditures per week, by age, November 2012-December 2013
53% shop for groceries 10+ times per month
Figure 23: Number of times shopped at supermarkets/food stores (any) last 4 weeks, November 2012-December 2013
55% seek freshest cooking ingredients; 45% prefer foods without additives
Figure 24: Attitudes/opinions about shopping for food, any agree, November 2012-December 2013
55+ most likely to prefer unprocessed
Figure 25: Attitudes/opinions about shopping for food, by age, any agree, November 2012-December 2013


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