The Pharmaceutical Year in Review 2009 - Industry Trends and Lessons Learned offers “The Pharmaceutical Year in Review 2009 - Industry Trends and Lessons Learned” research report in its store.

2009 has been a turbulent year for the global economy and the increasing interconnectivity of business has amplified its impact on the pharmaceutical industry. As a result of the global recession, the pharmaceutical industry has seen a greater urgency to adapt its ways in order to continue to sustain any substantial growth.

Several key events & trends have been seen over the past year which will change the way the pharmaceutical industry looks going forward. Some of these include: the return of the “mega-merger”, healthcare reform in the United States, the Swine Flu pandemic, and impact of patent expires & generics.

CBR Pharma Insights’ report, “The Pharmaceutical Year in Review 2009 - Industry Trends and Lessons Learned” will help support your business planning initiatives as it identifies, reviews, and analyzes the major trends of 2009 and their impact on the pharmaceutical industry.

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- Review of mergers, acquisitions and industry layoffs
- Analysis of pharmaceutical industry and their focus on emerging markets
- Overview of the generics industry in 2009

Reasons to buy
- Enhance your knowledge of the key trends and events that have helped to shape the pharmaceutical industry in 2009
- Understand the drivers behind recent M&A deals - large and small
- Identify the key product launches and patent expiries which will shape the pharmaceutical market going forward
- Gain insight into other industry players through extensive strategic case study analysis
- Learn how US healthcare reform is likely to shape your business
- Gain understanding of how the Swine Flu Pandemic is shaping companies results and pipelines

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