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ALL SET TO TREND FORWARD: LIBBEY OFFERS INSIGHTS FOR FOODSERVICE ESTABLISHMENTS

Global. Local. Fresh. Fusion. Ethical. Authentic. Small Bites. Pairings. The list of food and beverage trends is endless, yet provides an opportunity for success at the table and bar. With everyone talking about so many trends, it’s difficult for busy restaurants and bar owners to stay up-to-date and capitalize on the most promising ones.

To help customers benefit from the seemingly endless list of trends, Libbey launched a new platform in January 2016. Libbey Professional Insights gathers, analyzes and curates food and beverage trend data. Through inspired presentations, Libbey Professional Insights then provides restaurants and bars integrated tabletop solutions – dinnerware, serveware, glassware and flatware – that pairs well with trend-driven menu items.

“While information on foodservice trends is available widely, it’s time consuming to gather and translate into the needs of an establishment,” said Susan J. Dountas, director of foodservice marketing for Libbey Inc. “Libbey Professional Insights provides information about trends along with insights on how the right glassware and tableware can help an establishment capitalize on trends and elevate the guest experience,” Dountas added.

Libbey identified four overarching trends in 2016 and rolled them out on www.insights.libbey.com. Additionally, Libbey is featuring them under the theme “All Set to Trend Forward” in its 2016 Professional Tabletop Collection catalog and in an experience-driven booth at NRA. During the show, Libbey will have a daily focus on each trend- make a claim, push the boundaries, shareable and personal, and all things spirited. 

Make a Claim

Telling a distinctive, memorable story is a key differentiator for restaurants. Guests want to hear the inspiration behind the crafted cocktail, embrace the ethos of the kitchen and understand an establishment’s values. Opportunities exist to share the story and position an establishment through elements of the tabletop. For example, rustic dinnerware can add authenticity to an establishment’s fresh and local claims.

Push the Boundaries

From Sriracha to Za’atar, adventurous guests want to experiment with flavors from every corner of the globe. In addition to expanding what they eat, guests also are redefining when they eat, creating new (and blurring) dayparts. Moving beyond traditional borders creates opportunities to differentiate menus and items, such as colorful, globally inspired oven-to-table dinnerware can create a more immersive, satisfying experience for guests.

Shareable and Personal

Bars and restaurants are gathering places that enable conversation, comfort and connection. While enjoying these social aspects, guests still crave a personal experience to meet their unique tastes. Trays heaped high with charred vegetables or smoked pork can satisfy the communal wishes of guests while accompanying bowls with garnishes, dustings and sauces can provide personalization. The tabletop solution makes the experience enjoyable and memorable, and can turn visitors into loyal guests.

All Things Spirited

Mixologists, cicerones and sommeliers all are fusing their imaginations and talents into an artistic cocktail culture. The bar scene is now full of business opportunities. Whether glamorizing a classic gin and tonic in barware with the look of brilliant cut glass or using sensual elements, such as smoke and flair, using the right glass is essential. This intensifies aromas and tastes while capturing the right look. Authenticity and an elevated beverage experience helps an establishment satisfy guests and enhance the bottom line. 

“We have identified these overarching trends based on the latest research and will continue to interpret these and emerging trends related to the latest taste-driven movements. Additional subtrends will launch later in 2016 on insights.libbey.com,” explained Dountas.

About Libbey Foodservice

Libbey® Foodservice, a division of Libbey Inc., sets the standard in the foodservice industry for design, quality and service. Offering a full spectrum of inspired tableware products from fine dining to casual, it manufactures and distributes the complete tabletop, including Libbey Glassware and Master’s Reserve®, a collection of premium glassware; Syracuse® China dinnerware; and World® Tableware dinnerware and flatware. In addition, Libbey Foodservice distributes the Artistry Collection™, which includes SCHÖNWALD dinnerware, Spiegelau and Nachtmann glassware and Reed & Barton flatware, in select markets. For more information, visit libbey.com.

About Libbey Inc.

Based in Toledo, Ohio, Libbey Inc. is one of the largest glass tableware manufacturers in the world. Libbey Inc. operates manufacturing plants in the United States, Mexico, China, Portugal and the Netherlands. In existence since 1818, the company supplies tabletop products to retail, foodservice and B2B customers in over 100 countries. Libbey’s global brand portfolio, in addition to its namesake brand, includes Crisa, Royal Leerdam, Syracuse China and World Tableware International. In 2014, Libbey Inc.’s net sales totaled $852.5 million. Additional information is available at libbey.com.