NEW YORK, NY (January 30, 2014) — Susan Magrino Agency, known for its expertise in lifestyle public relations for the top brands in hospitality, consumer and luxury goods, and food, wine and spirits, has announced an alliance with Amplify Partners, a New York-based entertainment marketing company led by two of the leading forces in the field, Greg Calejo and Daniel Benedict.
The combined forces of Magrino Agency, led by sisters CEO/Chairman Susan Magrino and President/COO Allyn Magrino, and Amplify Partners will offer a full array of public relations, event planning, entertainment marketing and talent procurement services. In addition to planning client-specific events, the partnership will offer Magrino Agency clients access to a full range of exclusive event participation in New York, Los Angeles, Miami and internationally. In turn, Amplify Partners event clients will now have the expertise of Magrino Agency to fully maximize press coverage for their events.
“Our partnership with Amplify is a natural, as our skills are complementary and really address the growing needs of both of our clients,” said Susan Magrino. “We are finding our clients want to use us for more than just public relations and want us involved in every aspect of their marketing and events. Now with Amplify Partners we can truly offer one-stop-shopping and really help our clients grow their businesses.”
Added Calejo, “Magrino Agency is the perfect fit to complement the services Amplify Partners offers our clients. Not only is Magrino Agency the best at what they do, but the agency’s client roster and their record of success speaks for itself. In kind, Amplify will provide Magrino Agency with auxiliary marketing power to create more buzz and media coverage that has always distinguished Magrino Agency as a leading public relations firm.”
Magrino Agency’s relationship with Calejo dates back to 2000 when they began working on the launch of Kerzner’s One & Only brand together, and continued to work together over the next 10 years on various other Kerzner initiatives as well. Daniel Benedict has also had a long relationship with the agency through his work with luxury brands and the entertainment and hospitality industries.
About Amplify Partners
Amplify Partners focuses on developing special events and curated guest lists targeting specific business needs. Whether it be producing a cocktail party with a celebrity host, a concert with top talent, or an intimate dinner with key tastemakers, Amplify Partners can deliver a stellar event, helping clients achieve brand goals and reaching the target audience. Amplify Partners is led by Greg Calejo and Daniel Benedict, whose combined experience in the entertainment, hospitality and business world and access to social and celebrity circles allows them to deliver an unparalleled brand experience for their clients.
About Susan Magrino Agency
Susan Magrino Agency (www.smapr.com) is an award-winning, preeminent lifestyle public relations and marketing agency with more than 20 years of experience and success. The agency specializes in public relations, marketing, and communications for the world’s most revered luxury brands in travel, real estate, food, wine & spirits, and consumer goods. The agency combines breakthrough creative ideas, unparalleled strategic insights and intelligence to achieve marketing and business goals for every client.