Consumers are procrastinating on their taxes in growing numbers – and possibly paying more because of it, according to a new analysis by purchase-based intelligence platform Cardlytics.
In case you’re planning additional tax day stories, I thought you might find the below key findings from the report useful for your coverage:
40% of Americans procrastinated on filing their taxes in 2015, up from 36% in 2013
In 2015, approximately 27% of tax preparation purchases occurred during the last 2 weeks of the season
People that have their taxes done at a national brick and mortar store pay 311% more than they would online and 18% more than with a local accountant
78% of all Americans filed their taxes online in 2015
Tax prep gets increasingly expensive as the season progresses
Americans pay twice as much to get their taxes done in week 10 than in week one
Interviews: Cardlytics CMO Dani Cushion
Data is based on millions of U.S. consumers who are active on the Cardlytics network and made a tax prep payment during the 2013, 2014 or 2015 tax season. (complete details are included in the attached report)
Cardlytics uses purchase intelligence to make marketing more relevant and measurable. We partner with more than 1,500 financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, Chicago and San Francisco. Learn more at www.cardlytics.com.