VANCOUVER (June 23, 2016) – Red Paddle Co. North America., the United Kingdom-based maker of high performance, inflatable stand-up paddleboards, has selected Backbone Media to lead its North American public relations outreach program.
“As Red Paddle Co. continues to grow and expand, we really want to build awareness across all different consumer demographics,” says John Hibbard, head of brand for Red Paddle Co. “Backbone Media caught our eye because of their strong track record in the outdoor space, and we are confident that they will be the ideal partner to help us expand our reach. We’re excited to get floating.”
With a background in professional watersports competition, the Red Paddle Co. founders sought to create a board accessible to all levels of SUP-ers that could also be taken anywhere, without compromising the paddling experience. Officially founded in 2008, Red Paddle Co., was one of the first companies to bring a high quality, portable, durable and accessible inflatable stand-up paddleboard to market that all types of paddlers would love. Each board is inflatable, yet still has the rigidity necessary for high performance and can be taken on-the-go.
“Over the past five years we’ve really seen stand up paddleboarding take off in the outdoor community,” says Nate Simmons, partner at Backbone Media. “Red Paddle Co., delivers a market-leading product and we look forward to introducing it to editors on some of the nation’s finest lakes and rivers.”
If you are interested in demoing a Red Paddle Co. SUP board at the Outdoor Retailer open-air demo, or have additional questions, please contact Liz Rovira: Liz.Rovira@backbonemedia.net.
About Red Paddle Co.:
Red Paddle Co. operates on two, basic brand philosophies: riding an inflatable paddleboard shouldn’t be a compromise and each paddleboard board should deliver an authentic experience. Founded in 2008, with a background in pro watersports competition, Red Paddle Co. makes products that even the experts love. You can take your Red Paddle Co. board anywhere, which means that you’re free to…EXPLORE YOUR WORLD.
About Backbone Media:
Backbone Media targets, engages and inspires the active lifestyle market through public relations, social media, content creation and media planning and buying. For over 18 years, Backbone has worked with leading outdoor gear, apparel, technology, food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado, and Jackson, Wyoming.