Intimate wear, as the name suggests, is a term used for lingerie ranging from a bra to a night robe. The fabrics used in manufacturing intimate wear are primarily nylon, satin, silk, polyester, and lace. Initially, intimate wear was looked upon only as a necessity apparel. This category of apparel was never looked upon so seriously as until recently, with women now considering intimate apparel to be a pricey asset in their closet instead of a daily essential.
Analysts forecast Intimate Wear market in China to grow at a CAGR of 17.99 percent over the period 2014-2019.
The report covers the present scenario and the growth prospects of the Intimate Wear market in China for the period 2015-2019. To calculate the market size, the report considers revenue generated from the sales of intimate wear in China.
Intimate Wear Market in China 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the landscape of the Intimate Wear market in the China and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.
The report recognizes the following companies as the key players in the Intimate Wear Market in China: Beijing Aimer Lingerie Co. Ltd., Cosmo Lady (China) Holdings Co. Ltd., Embry Holdings Ltd. and HUIJIE Group Co. Ltd.
Other Prominent Vendors in the market are: Beijing Bird fibrils Garments, Lingerie-Factory, Shenzhen Maniform Lingerie, Shanghai Three Gun, Tinsino and Zhejiang Yiwu Haoyu Clothing.
A major trend witnessed by the Intimate Wear market in China is the dominance of basic intimate wear products. Though consumers will spend on purchasing new types of products, at the same time, they will show growing interest for bare necessity products, as the market is expecting the emergence of new trends with respect to fabric and design.
According to the report, one of major factors driving the market is changing consumer preferences. Currently customers look for attractive styles and a sense of luxury while purchasing lingerie. From fabrics to strap types, consumers demand newer styles in every aspect of an item of lingerie.
Further, the report states that one of the biggest challenges that the Intimate Wear market in China faces is fierce competition with rising threat from foreign companies. Being a highly fragmented market with low barriers to entry, domestic and foreign players face high competitive pressures. The promising growth potential in the Mass Market segment has begun to attract various high-end brands to launch their products in China.
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