ST1 Nordic Fuel Retail Networks Expand Use of Kalibrate’s Pricing Cloud

Kalibrate aligns price optimization for ST1’s new acquisition and existing network

MANCHESTER, UK (October 20, 2015) – Kalibrate, the experts in global fuel and convenience retail, announced today that ST1 Nordic has expanded its choice of Kalibrate’s Pricing Cloud to include 411 newly acquired fuel retail sites in Norway. ST1 Nordic currently uses Kalibrate pricing solutions for its 330 sites in Finland and wanted to align the networks using Kalibrate pricing best practices.

“Working with Kalibrate for our sites in Finland has been very positive. They rapidly implemented consistent pricing activities across the group. It makes sense to bring the same level of performance to our new sites in Norway,” said Marko Korhonen, CIO of ST1 Nordic.

Bob Stein, president and CEO of Kalibrate stated, “ST1 Nordic and Kalibrate have had a successful, longstanding partnership in pricing excellence. We are delighted that they continue to place their trust in our pricing expertise as they grow their retail network.”

ST1 Nordic’s vision is to be the leading producer and seller of CO2-aware energy. The cornerstone of their business is the sale of liquid fuels for transport and heating use to consumers and the corporate sector. Their strong performance in the traditional oil business enables them to invest in the future and to build a solid foundation for realizing their vision through renewable energy.

In the spirit of their vision, each of their solutions must be technically and economically feasible and ecologically sustainable—today. “As a SaaS solution, Kalibrate’s Pricing Cloud delivers a high degree of sophisticated control with a lower IT burden. That fits ST1 Nordic’s strategy today and will grow with them tomorrow,” said John Hunt, VP of Sales for Europe, North Africa and Middle East at Kalibrate.

Kalibrate’s Pricing Cloud enables streamlined simulation sharing and customizable workspaces. Access to the most current market data ensures that models and results reflect the complexities, dynamics and realities of the fuel retail environment. Kalibrate’s Client Success team will also continue to be an ongoing source of consultative support and industry expertise to the ST1 Nordic team.


St1 Nordic focuses on fuels marketing activities in Finland, Sweden and Norway and on renewable energy solutions such as waste-based ethanol fuels and industrial wind power. St1 Nordic’s annual turnover increased to almost 4 billion euros as the transfer of all fuels marketing business from St1 Group to St1 Nordic was completed in 2014. The sister group St1 Group now focuses on oil refining. For more information, visit


For over 20 years, Kalibrate (LSE: KLBT) has advised fuel and convenience retailers throughout the world on how to be best-in-class operators in the fast changing marketplace. Kalibrate’s global footprint and local presence are the result of a merger between two market leaders: KSS Fuels, the forerunner in fuel pricing automation, and MPSI, recognized leaders of retail location intelligence. Clients gain fuller visibility, truer insight and more effective control over what matters most—what Kalibrate calls Your Adaptive Edge™. Kalibrate has offices in 10 countries, with headquarters in Manchester, United Kingdom and Florham Park, New Jersey. For more information, visit