BtoB Digital Agency Recognized for Work with Aptean and XINNIX
ATLANTA – Jan. 20, 2015 – Arketi Group, a high-tech business-to-business public relations and digital marketing agency, and clients XINNIX and Aptean, were honored as a Silver Winner in the 2014 W3 Awards for website design.
Arketi was tapped by XINNIX, the leading provider of mortgage sales and leadership training, to create a new brand identity, including an overhaul of its website. Since more of its business is moving to online training programs, XINNIX needed an all-in-one site that was easy for both clients and staff to use. Arketi built a responsive website, www.XINNIX.com, which works with any desktop or mobile device, and integrated the site with an ecommerce engine to make access to online training solutions easy.
Aptean, a global leader in enterprise application software, also engaged Arketi to create a new website to match its new vision and brand identity, “Where Software Works.” The site, www.aptean.com, now allows visitors to customize their experience based on their preferred industry and, as a result, has seen a 36 percent year-over-year total increase in traffic.
“We were once again amazed with the high level of execution and creativity presented within this year’s group of entrants. Our winners continue to find innovative and forward-thinking ways to push the boundaries of creativity in web design,” said Linda Day, the director of the Academy of Interactive and Visual Arts.
Receiving more than 4,000 entries, The W3 Awards honor outstanding websites, Web marketing, Web video, mobile apps and social content created by some of the best interactive agencies, designers, and creators worldwide.
“Today a company’s website is more than just a source of information, it’s a buyer’s first impression of your brand and brand experience,” said Rory Carlton, principal at Arketi Group. “When redesigning both Aptean and XINNIX’s websites, we wanted to ensure the sites encouraged both prospects and customers to engage with the companies. Metrics on both sites show this is happening.”
For a complete list of W3 Award Winners, visit http://www.w3award.com.
About Arketi Group
Arketi Group is a public relations (PR) and digital marketing firm that helps business-to-business (B2B) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's “Top BtoB Agencies,” Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Cox, NCR Silver, PMG, Travelport and Xerox. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.