Vail, CO (June 4, 2014)—For the eighth year in a row, OUTSIDE Magazine joins the GoPro Summer Mountain Games as media partner covering the nation’s largest celebration of adventure sports, music and mountain lifestyle for OUTSIDE’s multi-media platform of over 2.77 million visitors. The Ultimate Mountain Weekend will be held in Vail this weekend (June 5-8).
“OUTSIDE views the GoPro Mountain Games as the perfect vehicle to grow and establish the active living lifestyle, and as a legacy partner for the event, OUTSIDE has been part of the collective effort to make this exciting weekend the biggest occasion in our space,” noted Outside Director of Marketing Jen Wittman.
OUTSIDE will bring lifestyle partners such as Eukanuba and Go RVing to the GoPro Mountain Games in a unique opportunity to interact with the event’s important demographic. GoPro Mountain Games attendees rank the DockDogs event as their No. 1 favorite event to watch, and 45% of event attendees own at least one dog, positioning Eukanuba perfectly among potential consumers. Eukanuba will host perennial favorites Eukanuba DogDocks Competition and Eukanuba Rocky Dog Trail Run. Go RVing will tailgate in the interactive expo area, Gear Town, with a tricked out RV boasting adventure gear like bikes, kayaks, and more.
A team of OUTSIDE editors will descend on Vail to compete in the Ultimate Mountain Challenge and other events, as well as report from a multitude of platforms from original commentary and athlete interviews on Outside Online to social networks such as Instagram and Facebook. Additionally, Outside Television, the leading active lifestyle cable network, will air the two new GoPro Mountain Games 2014 television shows again this year, including a 90 minute “Best Of” show and a 60 minute “Docu-Sport” show. Outside Television is available nationally on the following distributors: Comcast’s Xfinity, Cox Communications, CenturyLink Prism TV and Google Fiber systems.
“From racing to outdoor concerts and film screenings, the GoPro Mountain Games exemplify the lifestyle that OUTSIDE covers," said executive editor Michael Roberts. "We’re thrilled to report on the event for our audience.”
The GoPro Mountain Games are the nation’s largest celebration of adventure sports, music and mountain lifestyle featuring top professional and amateur athletes from around the world. Athletes converge on Vail’s mountains and rivers to compete in nine sports and 25 disciplines including kayaking, rafting, stand up paddling, mountain biking, road cycling, World Cup Bouldering, amateur climbing, fly-fishing, trail running, the slackline world championships and a half marathon. Additional events at the GoPro Mountain Games include: the Outdoor Reels film series; the Mountain Click photography competition; an interactive expo area, Gear Town; DockDog canine competitions and free concerts at the Mountains of Music.
For more information or to schedule an interview with an OUTSIDE editor, please contact Shawna McGregor at The Rosen Group at 917 971 7852 or firstname.lastname@example.org.
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About OUTSIDE: OUTSIDE is America’s leading active lifestyle brand. Since 1977, OUTSIDE has covered travel, sports, adventure, health, and fitness, as well as the personalities, the environment, and the style and culture of the world Outside. The OUTSIDE family includes OUTSIDE magazine, the only magazine to win three consecutive National Magazine Awards for General Excellence, The Outside Buyer’s Guides, Outside Online, Outside Television, Outside Events, Outside+ for the iPad, Outside tablet edition, Outside Books, and now Outside GO, a revolutionary, 21st-century adventure-travel company. Visit us online and on Facebook, and follow us on Twitter.