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Balega Challenges Outdoor Retailer Summer Market Attendees to a #BalegaTracks Steps Challenge

Media Contact
Tessa DuBois
Verde Brand Communications
tdubois@verdepr.com
(970) 259-355

Feel the difference in Balega socks by tracking your steps and sharing on Instagram Day 1, Day 2 and Day 3 of the show for a chance to win prize packages valued at over $200

Durham, N.C. (July 28, 2016) Balega International, a leading performance sock brand in the run and outdoor specialty market, announces its #BalegaTracks Steps Challenge, created to encourage attendees of Outdoor Retailer Summer Market 2016 to count their steps for prizes. Daily Instagram winners who tag #BalegaTracks will be awarded prize packages from Balega brand partners. Designed to add a fun component to the long days at the show, the challenge begins Wednesday, August 3 at 9:00 a.m.

“We wanted to create a fun incentive to reward Outdoor Retailer attendees for all of their walking through the duration of the trade show. It’s no doubt that most people log a surprising number of miles each day, so we thought, why not add a challenge to make this mundane aspect of the show more interesting,” said Tanya Pictor, Vice President of Marketing, Implus Specialty Retail Brands. “Balega offers socks that keep people comfortable mile after mile, which makes this contest a perfect opportunity to showcase the importance of wearing quality products when it really matters.”

All posts using the hashtag #BalegaTracks from 9:00 a.m. MST on August 3 until Friday, August 5 at 6:00 p.m. MST count as an entry. There is no limit to the number of times participants can post, and each post counts as a new entry. Whether you’re walking to and from the main show floor, going out for an early morning run, or heading to a happy hour or dinner in downtown Salt Lake City, Balega wants to see all of your photos highlighting your steps walked.

Daily winners with creative Instagram posts will be awarded gift packages valued at over $200 from Sof Sole, Trigger Point, FuelBelt, Yaktrax and DryGuy. Winners will be shipped their prizes within two weeks following Outdoor Retailer.

For additional information on the Steps Challenge, please contact Alexa McRoberts at alexa@verdepr.com.

About Balega International

A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its product in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected in the Balega brand. A brand with ‘sole,’ Balega prides itself on its commitment to the community with projects aimed at enriching those less fortunate than ourselves. For more information, visit www.balega.com.

About Implus International

A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its products in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected from the Balega brand. For more information, visit www.implus.com.