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SmartWool Melds Iconic American Art with Merino in New Charley Harper Collection

American illustrator’s work celebrated in limited lifestyle sock assortment unveiled at OR Summer Market

STEAMBOAT SPRINGS, Colo. (August 7, 2014) — The work of beloved modernist American artist Charley Harper sees new life this week when SmartWool unveils its limited edition signature lifestyle socks showcasing the illustrator’s work. SmartWool, the world’s leading snow, outdoor, and active lifestyle Merino sock and apparel company, will launch the Charley Harper Collection, available to a limited list of dealers in Spring 2015, at the Outdoor Retailer Summer Market tradeshow in Salt Lake City.

“Charley Harper is an icon for naturalists and lovers of the outdoors, and we are honored to bring his work to life in a new way” states SmartWool’s vice president of product development, Anne Wiper. “SmartWool’s 20-year legacy is rooted, in part, in fun styles across our Lifestyle collections and Mr. Harper’s minimal realism is a perfect extension. This multi-year partnership with Mr. Harper’s estate represents a key piece of SmartWool’s expanded Lifestyle offering and we’re thrilled to pull back the curtain on new designs for Spring ’15.”

Harper illustrated many books including, most notably, The Golden Book of Biology, as well as various art projects in support of the National Park Service and the Cincinnati Zoo. Harper’s highly stylized work was also recently featured in Discovery Channel Magazine (March 2014). More on Charley Harper’s work can be found at http://charleyharperartstudio.com.

The Charley Harper Collection will be available to a limited list of dealers in Spring 2015.

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About SmartWool: Based in Steamboat Springs, Colo., SmartWool is a 20-year-old apparel brand whose products are inspired by living and playing in the mountains. The company offers year-round apparel for an active life lived in unpredictable mountain climates. All SmartWool® products come with a 100% Satisfaction Guarantee and are created to get the most out of the inherent benefits of Merino wool. By delivering extraordinary comfort through intelligent and thoughtful products, SmartWool products allow mountain athletes to do more of what they love, longer. For information on the full range of SmartWool products or to find a dealer near you, please log onto www.SmartWool.com. SmartWool is a division of VF Outdoor, Inc. For event and company updates visit us on Facebook: http://www.facebook.com/smartwool or twitter: http://twitter.com/smartwooligans.